| Record ID | marc_columbia/Columbia-extract-20221130-005.mrc:98347354:3102 |
| Source | marc_columbia |
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LEADER: 03102mam a2200385 a 4500
001 2075813
005 20220615200114.0
008 961211t19971997nyua 001 0 eng
010 $a 96052509
020 $a0887308139
035 $a(OCoLC)ocm36112140
035 $9AMW2518CU
035 $a2075813
040 $aDLC$cDLC$dC#P$dOrLoB-B
043 $an-us---
050 00 $aHF5415.1$b.S57 1997
082 00 $a658.8$221
100 1 $aSmith, J. Walker.$0http://id.loc.gov/authorities/names/n86848249
245 10 $aRocking the ages :$bthe Yankelovich report on generational marketing /$cJ. Walker Smith and Ann Clurman.
250 $a1st ed.
260 $aNew York :$bHarperBusiness,$c[1997], ©1997.
300 $axvii, 314 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aIncludes index.
505 00 $tPreface: It All Started with a Girdle --$gSect. 1.$tGenerational Markers.$g1.$tThe Power of Generations.$g2.$tMatures: Triumph and Conformity.$g3.$tBoomers: The 78-Million-Strong Gorilla.$g4.$tGenX: The New Pragmatists --$gSect. 2.$tGenerational Marketing.$g5.$tTechnology, Pure and Simple.$g6.$tCybercitizens Across Generations.$g7.$tThe Modern Media Babylon.$g8.$tAn Economy Built on Dreams.$g9.$tMaking It.$g10.$tGood Health Is a Good Day at the Office.$g11.$tGenerations at Home.$g12.$tBrand Land, Where Reciprocity Rules.$g13.$tBringing Generations to a Close.
520 $aTo an astonishing degree, your generational cohort - Mature (born 1909-1945), Boomer (born 1946-1964), or Xer (born 1965-present) - defines who you are, what you believe, and what you buy. You don't need us to tell you this; you know it instinctively.
520 8 $aFor nearly thirty years, researchers at Yankelovich Partners, the world-famous research firm, have been compiling comprehensive information about consumers - their preferences, habits and lifestyles - mostly for the exclusive proprietary use of Yankelovich's corporate clients.
520 8 $aIn order to prepare this remarkable book, two leading Yankelovich analysts have mined that incredibly deep data to generate an unprecedented wealth of marketing information about the three active consumer generations: Generation X, the Boomers, and the Matures.
520 8 $aRocking the Ages provides marketers with the strategies they need to understand and target these incredibly cohesive groups, including specific data on where they live, what they earn, what they buy, and what motivates them to buy. Brimming with graphs and charts - and real-life, real product examples of families, individuals, and their buying patterns - Rocking the Ages is the definitive guide to targeting your business's products and services to your ideal consumers.
650 0 $aMarketing$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008107308
653 $aGenerational marketing
700 1 $aClurman, Ann.$0http://id.loc.gov/authorities/names/n96120221
710 2 $aYankelovich Partners.$0http://id.loc.gov/authorities/names/n96120206
852 00 $boff,bus$hHF5415.1$i.S57 1997