| Record ID | marc_columbia/Columbia-extract-20221130-006.mrc:11742731:1401 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-006.mrc:11742731:1401?format=raw |
LEADER: 01401mam a2200361 a 4500
001 2510753
005 20221012183102.0
008 980929s1999 ilua biq 001 0 eng
010 $a 98045398
020 $a0810115859 (cloth : alk. paper)
020 $a0810115867 (paper : alk. paper)
035 $a(OCoLC)ocm40200495
035 $9AQG2882CU
035 $a(NNC)2510753
035 $a2510753
040 $aDLC$cDLC
043 $an-us---
050 00 $aHF5813.U6$bB53 1999
082 00 $a659.1/0973$221
100 1 $aBird, William L.$0http://id.loc.gov/authorities/names/n88675559
245 10 $aBetter living :$badvertising, media and the new vocabulary of business leadership, 1935-1955 /$cWilliam L. Bird, Jr.
260 $aEvanston, Ill. :$bNorthwestern University Press,$c1999.
300 $ax, 288 pages :$billustrations ;$c26 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aMedia topographies
504 $aFilmography: p. 267-274.
504 $aIncludes bibliographical references (p. 245-266) and index.
650 0 $aAdvertising$zUnited States$xHistory.$0http://id.loc.gov/authorities/subjects/sh2009113808
650 0 $aPublic relations$zUnited States$xHistory.
650 0 $aCorporate culture$zUnited States$xHistory.
830 0 $aMedia topographies.$0http://id.loc.gov/authorities/names/n98096373
852 00 $bglx$hHF5813.U6$iB53 1999