| Record ID | marc_columbia/Columbia-extract-20221130-006.mrc:121824609:2499 |
| Source | marc_columbia |
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LEADER: 02499mam a22003494a 4500
001 2604160
005 20221012202927.0
008 991001t20002000ilua b 001 0 eng
010 $a 99050270
020 $a0226389162 (alk. paper)
035 $a(OCoLC)ocm42603347
035 $9AQU4187CU
035 $a2604160
040 $aDLC$cDLC$dOrLoB-B
042 $apcc
043 $an-us---
050 00 $aHF5813.U6$bJ33 2000
100 1 $aJackall, Robert.$0http://id.loc.gov/authorities/names/n82243631
245 10 $aImage makers :$badvertising, public relations, and the ethos of advocacy /$cRobert Jackall and Janice M. Hirota.
260 $aChicago, IL :$bUniversity of Chicago Press,$c[2000], ©2000.
300 $axii, 333 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $tFun-House Mirrors --$gI.$tThe Apparatus of Advocacy.$g1.$tAdvertising the Great War.$g2.$tPublic Relations for Advertising --$gII.$tThe Ethos of Advocacy.$g3.$tTurning the World Upside Down.$g4.$tAdvocacy as a Profession.$g5.$tHabits of Mind.$g6.$tAdvocacy as a Vocation.$g7.$tTechnicians in Moral Outrage --$gIII.$tThe Discernment of Representations.$g8.$tMake-Believe Worlds.
520 1 $a"Image Makers is a comprehensive analysis of modern advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations.".
520 8 $a"Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising.
520 8 $aThey then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of "image makers" have now migrated into every corner of modern society."--BOOK JACKET.
650 0 $aAdvertising$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2007100691
650 0 $aPublic relations$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008110240
700 1 $aHirota, Janice M.$0http://id.loc.gov/authorities/names/nr91031668
852 00 $boff,bus$hHF5813.U6$iJ33 2000