| Record ID | marc_columbia/Columbia-extract-20221130-006.mrc:197629224:1712 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-006.mrc:197629224:1712?format=raw |
LEADER: 01712mam a22003374a 4500
001 2668581
005 20221012215500.0
008 000316t20002000mdua b 001 0 eng
010 $a 00035296
020 $a0742500306 (alk. paper)
020 $a0742500314 (pbk. : alk. paper)
035 $a(OCoLC)ocm43751593
035 $9ARB6445CU
035 $a(NNC)2668581
035 $a2668581
040 $aDLC$cDLC$dC#P$dOrLoB-B
042 $apcc
043 $an-us---
050 00 $aHF5823$b.B438 2000
100 1 $aBerger, Arthur Asa,$d1933-$0http://id.loc.gov/authorities/names/n50007431
245 10 $aAds, fads, and consumer culture :$badvertising's impact on American character and society /$cArthur Asa Berger.
260 $aLanham, Md. :$bRowman & Littlefield,$c[2000], ©2000.
300 $axv, 167 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 157-159) and index.
505 00 $tPreface: I Stink, Therefore I Am --$g1.$tAdvertising in American Society --$g2.$tConsumer Cultures --$g3.$tAdvertising and the Communication Process --$g4.$tRunning It Up a Flagpole to See If Anyone Salutes --$g5.$tSexuality and Advertising --$g6.$tPolitical Advertising --$g7.$tThe Marketing Society --$g8.$tAnalyzing Print Advertisements --$g9.$tAnalyzing Television Commercials.
650 0 $aAdvertising$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2007100691
650 0 $aPopular culture$zUnited States.$0http://id.loc.gov/authorities/subjects/sh85140482
650 0 $aConsumer education$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008101689
852 00 $bbar$hHF5823$i.B438 2000