| Record ID | marc_columbia/Columbia-extract-20221130-006.mrc:211299688:1939 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-006.mrc:211299688:1939?format=raw |
LEADER: 01939fam a22003254a 4500
001 2680805
005 20221012221405.0
008 991217t20002000ilu 001 0 eng
010 $a 99086718
020 $a079313613X (hb)
035 $a(OCoLC)43096728
035 $a(OCoLC)ocm43096728
035 $9ARC9907CU
035 $a(NNC)2680805
035 $a2680805
040 $aDLC$cDLC$dDLC$dOrLoB-B
042 $apcc
050 00 $aHF5415.1265$b.M87 2000
082 00 $a380.1/0285/4678$221
100 1 $aMurphy, Tom,$d1953-$0http://id.loc.gov/authorities/names/n99280446
245 10 $aWeb rules :$bHow the Internet is changing the way consumers make choices /$cTom Murphy.
260 $aDearborn, IL :$bDearborn,$c[2000], ©2000.
300 $ax, 303 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aIncludes index.
505 00 $gPt. 1.$tIntroduction: The Powerful Consumer.$g1.$tPast Is Prologue: The Customer is Right, Again.$g2.$tReal-Time Media: Then and Now.$g3.$tGadgets: The Future and Getting There.$g4.$tInteractivity: Taking Control.$g5.$tPowershopping: Service, Please!$g6.$tFinance: In Your Interest.$g7.$tPowerful Medicine: Cyberdocs On Call.$g8.$tThat's Entertainment: Unlimited Choice.$g9.$tJournalism Verite: The Global Newsroom --$gPt. 2.$tIntroduction: Planning the Future.$tAnn Winbald: Hummer-Winblad Venture Partners.$tTrip Hawkins: 3DO Company.$tJerry Yang: Yahoo!$tRebecca Eisenberg: Ecastinc.com.$tAndy Grove: Intel Corporation.$tMike Bloomberg: Bloomberg LP.$tJerry Brown: Mayor of Oakland, California.$tPaul Erdman: Author and Economist.$tBarry Diller: USA Networks, Inc.$tPaul Saffo: Institute for the Future.$tWeb Rules: Conclusions and Challenges.
650 0 $aInternet marketing.$0http://id.loc.gov/authorities/subjects/sh95005028
650 0 $aConsumers.$0http://id.loc.gov/authorities/subjects/sh85031491
852 00 $boff,bus$hHF5415.1265$i.M87 2000