MARC Record from marc_columbia

LEADER: 05677fam a22004454a 4500
001 2742886
005 20221013000535.0
008 000706t20002000caua 000 0 eng
010 $a 00010233
020 $a0787952419 (acid-free paper)
035 $a(OCoLC)44548894
035 $a(OCoLC)ocm44548894
035 $9ARK7519CU
035 $a(NNC)2742886
035 $a2742886
040 $aDLC$cDLC$dDLC$dOrLoB-B
042 $apcc
043 $an-us---
050 00 $aHG177.5.U6$bR45 2000
082 00 $a658/.048$221
100 1 $aReiss, Alvin H.$0http://id.loc.gov/authorities/names/n79089720
245 10 $aCPR for nonprofits :$bcreative strategies for successful fundraising, marketing, communications, and management /$cAlvin H. Reiss.
250 $a1st ed.
260 $aSan Francisco :$bJossey-Bass,$c[2000], ©2000.
300 $axxii, 218 pages :$billustrations ;$c23 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aThe Jossey-Bass nonprofit and public management series
505 00 $gCh. 1.$tGetting Your Message Heard.$g1.$tA Tearful Reminder: Developing Potent Messages That Articulate Your Case.$g2.$tIn Him We Trust: Leveraging Key Relationships.$g3.$tThe Power of the Press: Launching Effective Advocacy Campaigns.$g4.$tI've Heard That Song Before: Reinforcing Familiar Images.$g5.$tGorillas in Your Midst: Developing Market Strategies to Kick Off New Activities.$g6.$tCost Efficiency: Financing Major Promotional Campaigns with Pro Bono Support.$g7.$tThe Times Is Hard: When Good Publicity Isn't Good Enough --$gCh. 2.$tMaking Your Event Special.$g1.$tThe Big Picture: Capitalizing on Celebrity Involvement.$g2.$tShall We Dance?: Involving College Students as Fundraisers.$g3.$tThe Pig That Saved the Y: Finding Funding Events to Meet an Immediate Need.$g4.$tSeeing Is Believing: Choosing Event Sites.$g5.$tHitting the Target: Refocusing Events to Promote Priorities.$g6.$tSite Specific: Raising Consciousness While Raising Funds.
505 80 $g7.$tThe Eventful Campaign: Using Special Events to Provide Visibility.$g8.$tWhen Ladies Lunch: Choosing Social Events That Reflect Organizational Identity.$g9.$tThe Main Event: Planning Innovative Affairs --$gCh. 3.$tAsking for Money.$g1.$tYou're the Top: Moving Major Donors Up to New Funding Heights.$g2.$tPitching for a Cause: Letting Celebrities Determine Their Involvement in Fund Drives.$g3.$tThe Big Bang: Shifting Stalled Funding Efforts into Overdrive.$g4.$tA Joint Effort: Developing Cooperative Funding Events.$g5.$tThe First Million: Responding to Challenging Opportunities.$g6.$tThe Giving Plan: Reanimating Dormant Planned Giving Programs.$g7.$tInsider Trading: Sharing Insider Information with Major Donors --$gCh. 4.$tInvolving Your Board and Reaching Your Audiences.$g1.$tHigh Stakes: Involving the Board and Key Supporters at Critical Moments.$g2.$tA Change Is for the Best: Revamping the Board.$g3.$tSilence Is Golden - at Times: Raising Big Dollars Before Going Public.
505 80 $g4.$tRed Alert: Keeping Board Meetings on Track.$g5.$tReader's Choice: Changing Program Formats for Better Results.$g6.$tReach of Promise: Expanding Programs to Reach Expanding Audiences.$g7.$tChicken Crossing? Getting Members to Read and Respond to Key Messages --$gCh. 5.$tPursuing the Corporate Dollar.$g1.$tLog Cabin Fever: Making Corporate Matches That Fit.$g2.$tThe Right Relationship: Developing Sponsor Guidelines.$g3.$tIn Union There Are Sponsorships: Boosting Sponsorship Through Partnerships.$g4.$tTo Market We Will Go: Replacing Lost Corporate Sponsors.$g5.$tPoints of Sale: Developing Beneficial Corporate Partnerships --$gCh. 6.$tEmploying a Businesslike Approach.$g1.$tDoing It Your Way: Taking On Challenging Programs.$g2.$tCheaper by the Dozen: Cutting Costs Through Cooperative Activities.$g3.$tSweet Buy and Buy: Developing Mail Order Businesses.$g4.$tThought for Food: Getting People You Help to Help You.$g5.$tThe Yearn to Earn: Developing Earned Income Programs --
505 80 $gCh. 7.$tMaximizing Your Grassroots Potential.$g1.$tCloser Than You Think: Soliciting Funds from Program Participants.$g2.$tThink Small: Merging Expertise with Local Enthusiasm.$g3.$tGame, Set, Match: Turning Funding Concepts into Reality.$g4.$tWhatever You Do, Don't Ask for Money: Requesting In-Kind Support.$g5.$tFathering Your Nest: Involving Target Audiences.$g6.$tReading the Riot Act: Developing Programs Through Grassroots Involvement.
520 1 $a"In an easy-to-follow format, Reiss introduces a real Challenge faced by a nonprofit, guides readers through the steps the organization took in developing a Plan to meet the challenge, and then presents the Result of the organization's plan. The book offers accessible, adaptable strategies for dealing with a broad spectrum of nonprofit concerns, such as increasing attendance at special events, stepping up board involvement in fundraising, and handling negative press.
520 8 $aThroughout the book, Reiss poses the practical questions readers need to answer in order to apply the case study strategies to their own organizations' experience."--BOOK JACKET.
650 0 $aFund raising$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008104208
650 0 $aNonprofit organizations$zUnited States$xFinance.$0http://id.loc.gov/authorities/subjects/sh2010103852
650 0 $aNonprofit organizations$zUnited States$xManagement.$0http://id.loc.gov/authorities/subjects/sh2010103854
830 0 $aJossey-Bass nonprofit and public management series.$0http://id.loc.gov/authorities/names/n97042688
852 00 $boff,bus$hHG177.5.U6$iR45 2000
852 00 $bleh$hHG177.5.U6$iR45 2000