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MARC Record from marc_columbia

Record ID marc_columbia/Columbia-extract-20221130-006.mrc:293621427:2196
Source marc_columbia
Download Link /show-records/marc_columbia/Columbia-extract-20221130-006.mrc:293621427:2196?format=raw

LEADER: 02196fam a22003614a 4500
001 2756780
005 20221013003241.0
008 000606s2000 ilu b 001 0 eng
010 $a 00055024
020 $a0658001361
035 $a(OCoLC)44426972
035 $a(OCoLC)ocm44426972
035 $9ARM2354CU
035 $a(NNC)2756780
035 $a2756780
040 $aDLC$cDLC$dDLC$dNNC$dOrLoB-B
042 $apcc
050 00 $aHF5415.1265$b.B59 2000
082 00 $a658.8/4$221
100 1 $aBly, Robert W.$0http://id.loc.gov/authorities/names/n82046014
245 10 $aInternet direct mail :$bthe complete guide to successful e-mail marketing campaigns /$cRobert W. Bly, Michelle Feit, and Stevan Roberts.
260 $aChicago, Ill. :$bNTC Business Books,$c2000.
263 $a0009
300 $axiv, 337 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographic references and index.
505 00 $g1.$tIntroduction to Internet Direct Mail --$g2.$tWhat Sells Best on the Internet? --$g3.$tCreating the Mailing --$g4.$tGetting and Using Internet Mailing Lists --$g5.$tBroadcasting the E-Mail Message --$g6.$tReply Options and Mechanisms --$g7.$tTracking and Measuring Results --$g8.$tAvoiding Spam, Fleming, and Other Unique Internet Marketing Problems --$g9.$tIntegrating Internet DM into Your E-Business --$g10.$tFollowing Up with Internet Prospects.
520 1 $a"Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues - allowing you to start and run a smooth, professional, results-oriented e-mail campaign."--BOOK JACKET.
650 0 $aInternet marketing.$0http://id.loc.gov/authorities/subjects/sh95005028
650 0 $aElectronic mail systems.$0http://id.loc.gov/authorities/subjects/sh85042347
700 1 $aFeit, Michelle.$0http://id.loc.gov/authorities/names/n00012591
852 00 $boff,bus$hHF5415.1265$i.B59 2000