| Record ID | marc_columbia/Columbia-extract-20221130-006.mrc:461983517:1847 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-006.mrc:461983517:1847?format=raw |
LEADER: 01847mam a22003014a 4500
001 2995494
005 20221019184124.0
008 000728t20012001dcua b 001 0 eng
010 $a 00061750
020 $a0878408193 (alk. paper)
020 $a0878408207 (pbk. : alk. paper)
035 $a(OCoLC)ocm44702251
035 $9ASS3167CU
035 $a2995494
040 $aDLC$cDLC$dC#P$dOrLoB-B
042 $apcc
050 04 $aHF5414$b.E84 2001
082 00 $a174/.4$221
245 00 $aEthics in social marketing /$cAlan R. Andreasen, editor.
260 $aWashington, D.C. :$bGeorgetown University Press,$c[2001], ©2001.
300 $aix, 212 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $g1.$tEthics and the Social Marketer: A Framework for Practitioners /$rWilliam A. Smith --$g2.$tEthical Considerations in the Use of Marketing for the Management of Public Health and Social Issues /$rMichael L. Rothschild --$g3.$tThe Ethics of International Social Marketing /$rGeorge G. Brenkert --$g4.$tSocial Marketing as Business Strategy: The Ethical Dimension /$rD. Kirk Davidson and William D. Novelli --$g5.$tAlliances and Ethics in Social Marketing /$rAlan R. Andreasen and Minette E. Drumwright --$g6.$tSocial Marketing and Social Contracts: Applying Integrative Social Contracts Theory to Ethical Issues in Social Marketing /$rN. Craig Smith --$g7.$tMarketing Ethics to Social Marketers: A Segmented Approach /$rSusan D. Kirby and Alan R. Andreasen --$g8.$tTeaching and Modeling Ethics in Social Marketing /$rMichael D. Basil.
650 0 $aSocial marketing$xMoral and ethical aspects.
700 1 $aAndreasen, Alan R.,$d1934-$0http://id.loc.gov/authorities/names/n50025228
852 00 $boff,bus$hHF5414$i.E84 2001