MARC Record from marc_columbia

LEADER: 02138mam a2200325 a 4500
001 2561872
005 20221012194451.0
008 000322s2000 onc 000 0 eng d
010 $acn 00930951
015 $aC00-930951-9
020 $a0471644099 :$c$41.95
035 $a(OCoLC)45485872
035 $a(OCoLC)ocm45485872
035 $9AQQ0877CU
035 $a(NNC)2561872
035 $a2561872
040 $aCaOTU$beng$cNLC$dOrLoB-B
055 3 $aHF5415.5$bB763 2000
082 00 $a658.8/12$221
100 1 $aBrown, Stanley A.,$d1946-$0http://id.loc.gov/authorities/names/n91115258
245 10 $aCustomer relationship management :$ba strategic imperative in the world of e-business /$cStanley A. Brown.
260 $aToronto :$bJ. Wiley & Sons Canada,$c2000.
263 $a0004
300 $axxviii, 345 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
505 20 $gCh. 1.$tPutting CRM to Work: The Rise of the Relationship --$gCh. 2.$tThe Need for a Market-Intelligent Enterprise (MIE) --$gCh. 3.$tA Case Study of CRM and Mass Customization: Capital One --$gCh. 4.$tCreating Loyalty: Its Strategic Importance in Your Customer Strategy --$gCh. 5.$tFrom Customer Loyalty to Customer Dependency: A Case for Strategic Customer Care --$gCh. 6.$tCustomer Acquisition and CRM: A Financial Services Perspective --$gCh. 7.$tCustomer Relationship Management through New Product Development --$gCh. 8.$tChannel Management and Customer Relationship Management --$gCh. 9.$tEmbracing the e-Channel --$gCh. 10.$te-Channel Management: Electronic-Customer Relationship Management --$gCh. 11.$tThe Customer-Centric Organization in the Automotive Industry - Focus for the 21st Century --$gCh. 12.$tThe Tools for CRM: The Three Ws of Technology --$gCh. 13.$tUsing the Tools: Database Marketing, Data Warehousing and Data Mining --
505 80 $gCh. 14.$tCRM in the Telecommunication Industry: A Case Study of Swisscom --$gCh. 15.$tImplementing CRM: 20 Steps to Success.
650 0 $aCustomer relations$xManagement.$0http://id.loc.gov/authorities/subjects/sh2007005453
852 00 $boff,bus$hHF5415.5$i.B763 2000g