MARC Record from marc_columbia

LEADER: 02146mam a22003494a 4500
001 3149217
005 20221019233426.0
008 010627s2001 nyuaf b 001 0 eng
010 $a 2001046007
020 $a0333925408 (cloth)
035 $a(OCoLC)ocm47243985
035 $9ATY6723CU
035 $a3149217
040 $aDLC$cDLC$dC#P$dOrLoB-B
042 $apcc
050 00 $aGV716$b.B43 2001
082 00 $a338.4/379672$221
100 1 $aBeck-Burridge, Martin.$0http://id.loc.gov/authorities/names/n99274632
245 10 $aSports sponsorship and brand development :$bthe Subaru and Jaguar stories /$cMartin Beck-Burridge and Jeremy Walton.
260 $aNew York :$bPalgrave,$c2001.
300 $avi, 178 pages, 16 unnumbered pages of plates :$billustrations (some color) ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $gPt. I.$tThe Background.$g1.$tIntroduction.$g2.$tSport, Sponsorship and Marketing --$gPt. II.$tThe Story of Two Campaigns: The Subaru Story.$g3.$tFuji Heavy Industries and Subaru in the 1980s.$g4.$tProdrive and Fuji Heavy Industries: The Development of the Relationship.$g5.$tThe Results of the Relationship.$g6.$tPortrait of the Partner --$gPt. III.$tThe Story of Two Campaigns: The Jaguar Story.$g7.$tJaguar, JaguarSport and Le Mans.$g8.$tOn Track to Post-Leyland Recovery.$g9.$tFrom Track Stars to Major Commercial Players.$g10.$tRecreating a Brand through Sponsored Motor Racing.$g11.$tAchieving Global Brand Recognition --$gPt. IV.$tConclusions.$g12.$tLessons from the Campaigns.
650 0 $aSports sponsorship.$0http://id.loc.gov/authorities/subjects/sh93007603
650 0 $aAutomobile racing$xEconomic aspects.
650 0 $aAutomobiles$xMarketing.$0http://id.loc.gov/authorities/subjects/sh85010292
610 20 $aFuji Jūkōgyō Kabushiki Kaisha.$0http://id.loc.gov/authorities/names/n82057440
610 20 $aJaguar Cars Ltd.$0http://id.loc.gov/authorities/names/n82104221
700 1 $aWalton, Jeremy,$d1946-$0http://id.loc.gov/authorities/names/n79042784
852 00 $boff,bus$hGV716$i.B43 2001