| Record ID | marc_columbia/Columbia-extract-20221130-007.mrc:188383284:1187 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-007.mrc:188383284:1187?format=raw |
LEADER: 01187mam a2200289 a 4500
001 3163258
005 20221019235438.0
008 010912s2002 enka b 001 0 eng
015 $aGBA1-V6079
020 $a0130650757
035 $a(OCoLC)ocm47984241
035 $9AUA3349CU
035 $a3163258
040 $aUKM$cUKM$dNNC
082 04 $a658.84$221
100 1 $aWind, Yoram.$0http://id.loc.gov/authorities/names/n50015798
245 10 $aConvergence Marketing :$bstrategies for reaching the new hybrid consumer /$cJerry Wind, Vijay Mahajan and Robert Gunther.
260 $aUpper Saddle River :$bFinancial Times Prentice Hall,$c2001.
300 $axxviii, 336 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
650 0 $aMarketing.$0http://id.loc.gov/authorities/subjects/sh85081333
650 0 $aConsumer behavior.$0http://id.loc.gov/authorities/subjects/sh87006429
700 1 $aMahajan, Vijay.$0http://id.loc.gov/authorities/names/n78068263
700 1 $aGünther, Robert.$0http://id.loc.gov/authorities/names/n83035390
852 00 $boff,bus$hHF5415.32$i.W56 2001g