MARC Record from marc_columbia

LEADER: 05264mam a2200361 a 4500
001 3172185
005 20221020001150.0
008 010619s2001 txu 001 0 eng
010 $a 2001037717
020 $a1885167539
020 $a1885167520 (pbk.)
035 $a(OCoLC)ocm47176974
035 $9AUB3669CU
035 $a3172185
040 $aDLC$cDLC$dDPL$dNNC$dOrLoB-B
042 $apcc
050 00 $aHF5823$b.W495 2001
082 00 $a659.1$221
100 1 $aWilliams, Roy H.$0http://id.loc.gov/authorities/names/n87145658
245 10 $aMagical worlds of the wizard of ads :$btools and techniques for profitable persuasion /$cRoy H. Williams.
260 $aAustin, TX :$bBard Press,$c2001.
263 $a0109
300 $a238 pages :$billustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aIncludes index.
505 00 $gPt. 1.$tArchitecture of the Mind: In Which the Wizard Examines the Question: "What Makes People Think the Way They Do?"$g1.$tSpeaking Worlds into Existence.$g2.$tPerceptual Realities.$g3.$tTime and Perceptual Reality.$g4.$tWill You Ever Face Reality?$g5.$tReality Begins with Imagination.$g6.$tLeft, Right, Left, Right, Left, Right.$g7.$tMusic, Math, and the Mind.$g8.$tDual Movie Screens.$g9.$tInvisible, But Real Nonetheless.$g10.$tWaxing Woo-Woo.$g11.$tDimensional Realities 2,3, & 4.$g12.$tOne Is the Only-est Number.$g13.$tFour Kinds of Thought, Three Kinds of People.$g14.$tCarolina on My Mind.$g15.$tThe Duality Principle.$g16.$tThe Neurology of Branding.$g17.$tWhy Do My Fingers Know This Song?$g18.$tWill You Photograph or Paint?$g19.$tThe Tollbooth on the Yellow Brick Road.$g20.$tIt's Party Time.$g21.$tBelow Deck in a Storm at Sea.$g22.$tPsycho-Myth No.9.$g23.$tSame Whiteboard, Same Trainer.$g24.$tDid Your Valedictorian Get Rich?$g25.$tBut to Be Fair.$g26.$tGetting to Know Yourself --
505 80 $gPt. 2.$tTools for Profitable Persuasion: In Which the Wizard Provides the Means of Using the Unique Capabilities of Your Mind to Best Effect.$g27.$tBusiness Problem Topology.$g28.$tParallel, But Unrelated.$g29.$tQuick Miracles.$g30.$tHow to Make Business Morphine.$g31.$tMitigating Morphine's Danger.$g32.$tHow's Your Gravity Well?$g33.$tShare of Voice.$g34.$tImpact Quotient.$g35.$tShare of Mind.$g36.$tPersonal Experience Factor.$g37.$tMarket Potential.$g38.$tThe APE.$g39.$tA Coiled Cobra Called "Statistics"$g40.$tHow to Facilitate Brainstorming.$g41.$tWhat We Say vs. What We Do.$g42.$tHmm.$g43.$tBrandingBrandingBranding.$g44.$tFrosting.$g45.$tSeussing.$g46.$tBeing Monet.$g47.$tPower Monet.$g48.$tSneak Past the Security Guard.$g49.$tLists, Steps, and Rules.$g50.$tFrameline Magnetism.$g51.$tBeing Perfectly (Robert) Frank.$g52.$tA Higher Level of Order.$g53.$tGlimpsing Chaos --
505 80 $gPt. 3.$tCharting Your Destiny & Dreams: In Which the Wizard Shows You How to Light the Room without Burning the Candle at Both Ends.$g54.$tThe Beagle in Your Brain.$g55.$tWhat Are You All About?$g56.$tDreams and Contentment.$g57.$tWill You Succeed by Accident?$g58.$tAre You the Average American?$g59.$tThe Ear Is for More Than Listening.$g60.$tLook Out the Other Window.$g61.$t"This Is My Back"$g62.$tWhich Buffett?$g63.$tMoonshadow Medicine.$g64.$tBig Questions, Little Answers.$g65.$tAn Old Mustang Revertible.$g66.$tPersonal, Permanent, & Pervasive.$g67.$tDark Water, Strong Current.$g68.$t"... a Doctor or a Lawyer"$g69.$tStray and Random Thoughts.$g70.$tExperience Must First Be a Verb.$g71.$tWonkus Is as Wonkus Does --$gPt. 4.$tWizards at Large: In Which the Wizard Recounts Tales of Persons Exemplifying the Principles upon Which Wizardry Is Founded.$g72.$tThink Big, Start Small.$g73.$tRight Where You Are.$g74.$t"Never Had a Chance"$g75.$tPriorities.$g76.$tTwo Doctors Not Chosen.
505 80 $g77.$tHave You Never Been to Neverland?$g78.$tFinegal or Abraham?$g79.$tGrit, Thy Name Is Andrew.$g80.$tIs Ours an "Any Road" Generation?$g81.$tPull the Trigger and Ride the Bullet.$g82.$tA Classic Shagger.$g83.$tThe Rainbow and the Woodster.$g84.$tWhat Was I Thinking?$g85.$tNathan's Little Flags.$g86.$tExtreme Accidental Magic.$g87.$tThe Value of Heroes.$g88.$tWeiners, Beans, and $530 Million.$g89.$tGriswold's Billion-Dollar Prank.$g90.$tMartin's Very Big Day.$g91.$tCuriosity and a Cat Named Adrian.$g92.$tThe Loneliest Man.$g93.$tMoon River.$g94.$tHow 'Bout Those Canadians, Eh?$g95.$tAmerican Indian Eloquence.$g96.$tSam's Heart and Soul ... and Sigh.$g97.$tDark with Smoldering Eyes.$g98.$tTom and His Editors.$g99.$tAnother Great American Success Story.$g100.$tA Seat at the Round Table.$g100+1.$tDr. Seuss on Writing for Children.$tWizardSwords --$tThe Wizard's Index.
520 1 $a"The Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third book in the series, with yet more sage guidance and dozens of fascinating true stories. Drawing on the teachings of his renowned Academy, the Wizard (a.k.a Roy H. Williams) shares his unique perspectives on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion."--BOOK JACKET.
650 0 $aAdvertising.$0http://id.loc.gov/authorities/subjects/sh85001086
852 00 $boff,bus$hHF5823$i.W495 2001