| Record ID | marc_columbia/Columbia-extract-20221130-007.mrc:231621639:1556 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-007.mrc:231621639:1556?format=raw |
LEADER: 01556mam a2200313 a 4500
001 3230893
005 20221020012903.0
008 020404s2001 maua b 000 0 eng d
035 $a(OCoLC)ocm49522919
035 $9AUK2739CU
035 $a3230893
040 $aIAD$cIAD
090 $aHF5415.335$b.G867 2001x
100 1 $aGupta, Sunil,$d1958-$0http://id.loc.gov/authorities/names/n97086626
245 10 $aValuing customers /$cSunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart.
260 $aCambridge, MA :$bMarketing Science Institute,$c2001.
300 $a34 pages ;$c28 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aWorking paper series ;$vno. 01-119
504 $aIncludes bibliographical references (p. 33-34).
650 0 $aConsumers$xResearch.$0http://id.loc.gov/authorities/subjects/sh85031493
650 0 $aConsumer behavior.$0http://id.loc.gov/authorities/subjects/sh87006429
650 0 $aConsumer satisfaction.$0http://id.loc.gov/authorities/subjects/sh85031490
650 0 $aMarketing$xDecision making.$0http://id.loc.gov/authorities/subjects/sh85081336
700 1 $aLehmann, Donald R.$0http://id.loc.gov/authorities/names/n79065693
700 1 $aStuart, Jennifer Ames.$0http://id.loc.gov/authorities/names/no2002038008
830 0 $aReport (Marketing Science Institute) ;$vno. 01-119.$0http://id.loc.gov/authorities/names/n84745752
852 00 $boff,bus$hHF5415$i.M31 no.01/117-121$zBound with other titles; for a complete listing search by the call number using the Call Number search.