| Record ID | marc_columbia/Columbia-extract-20221130-007.mrc:274345967:2347 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-007.mrc:274345967:2347?format=raw |
LEADER: 02347mam a2200349 a 4500
001 3279820
005 20221020024440.0
008 010515t20012001nyua 000 0 eng d
020 $a1568982739
035 $a(OCoLC)ocm46948102
035 $9AUR2690CU
035 $a(NNC)3279820
035 $a3279820
040 $aVYF$cVYF$dOCLCQ$dNNC$dOrLoB-B
043 $ae-gx---
090 $aNC999.6.G4$bS3 2001
245 00 $aZero :$bHans Schleger, a life of design /$cedited by Pat Schleger ; foreword by Paul Rand.
246 30 $aHans Schleger, a life of design
260 $aNew York, NY :$bPrinceton Architectural Press,$c[2001], ©2001.
300 $a271 pages :$billustrations (some color) ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
520 1 $a"Hans Schleger was a key figure in the history of graphic design, a pioneer of the concept of corporate identity whose work has been hugely influential for subsequent generations of designers and art directors.".
520 8 $a"Signing his works Zero in deference to the reductionist principles of the Bauhaus, Schleger came to New York in 1924 and was one of a handful of European emigre artists and designers who brought the "modernist" approach to American advertising. Returning to Berlin in 1929, he worked for the English advertising agency Crawfords as art director, emigrating to England after Hitler came to power.
520 8 $aHis work for a range of British clients demonstrates his skill at combining photography, illustration, and type in humorous, sometimes surreal, and always ingenious ways.".
520 8 $a"With a foreword by American design legend Paul Rand, Zero: Hans Schleger - A Life of Design is the first comprehensive survey of Hans Schleger's work. It includes drawing, painting, and photography as well as the graphic design work for which he was best known: posters, symbols, advertising and corporate design, and packaging."--BOOK JACKET.
600 10 $aSchleger, Hans,$d1898-1976.$0http://id.loc.gov/authorities/names/n2001010637
650 0 $aCommercial art$zGermany.
650 0 $aIndustrial design coordination$xHistory.
700 1 $aSchleger, Hans,$d1898-1976.$0http://id.loc.gov/authorities/names/n2001010637
700 1 $aSchleger, Pat.$0http://id.loc.gov/authorities/names/n2001010638
852 80 $bfax$hND497 Sch36$iZ54