MARC Record from marc_columbia

LEADER: 02082mam a22003374a 4500
001 3280080
005 20221020024523.0
008 020315s2002 nyua 001 0 eng
010 $a 2002021897
015 $aGBA2-Z8867
020 $a0071387358
035 $a(OCoLC)ocm48628480
035 $9AUR3046CU
035 $a3280080
040 $aDLC$cDLC$dUKM$dIXA$dOrLoB-B
042 $apcc
050 00 $aHF5478$b.H37 2002
082 00 $a658.8/4$221
100 1 $aHarden, Leland.$0http://id.loc.gov/authorities/names/n2002097400
245 14 $aThe auction-app :$bhow companies tap the power of online auctions to maximize growth /$cLeland Harden, Bob Heyman.
260 $aNew York :$bMcGraw-Hill,$c2002.
300 $axii, 298 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aIncludes index.
505 00 $tPreface /$rChuck Martin --$g1.$tThe Case for Participating at Auction --$g2.$tA Brief History of Internet Auctions --$tSpecial Section: Community-Based Selling and Peer-to-Peer Psychographics --$g3.$tFinding the Relevant Marketplace --$g4.$tSoftware and Services for Creating an E-Commerce Auction Infrastructure --$g5.$tKey Elements for a Successful Auction on Your Own Site or a Portal --$tSpecial Section: Case Studies --$g6.$tResources for Researching Your Auction Initiative --$g7.$tGetting Beyond Being a "One-Trick Pony" --$g8.$tStrategies to Protect Profit Margins --$tSpecial Section: Navigating the Online RFQ --$g9.$tTaking the Ball and Running with it --$gApp.$tReversal of Fortune: The Changing Face of Government Procurement and How to Bid for Government Contracts Online.
650 0 $aInternet auctions.$0http://id.loc.gov/authorities/subjects/sh99013041
650 0 $aElectronic commerce$xManagement.$0http://id.loc.gov/authorities/subjects/sh2008102930
650 0 $aNew business enterprises$xComputer networks.$0http://id.loc.gov/authorities/subjects/sh2010103694
700 1 $aHeyman, Bob,$d1948-$0http://id.loc.gov/authorities/names/n2002097401
852 00 $boff,bus$hHF5478$i.H37 2002