| Record ID | marc_columbia/Columbia-extract-20221130-007.mrc:311450467:2371 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-007.mrc:311450467:2371?format=raw |
LEADER: 02371mam a2200313 a 4500
001 3311266
005 20221020034729.0
008 020729t20022002nyua 001 0 eng d
010 $a 2002000966
020 $a0814407250
035 $a(OCoLC)49043966
035 $a(OCoLC)ocm49043966
035 $9AUV5309CU
035 $a(NNC)3311266
035 $a3311266
040 $aNJM$cNJM$dOrLoB-B
090 $aHF5541.T4$bS48 2002
100 1 $aSettles, Craig.$0http://id.loc.gov/authorities/names/n96023545
245 10 $aWireless, Inc. :$busing mobile devices and wireless applications to connect with customers, reduce costs, and maximize profits /$cCraig Settles.
260 $aNew York :$bAMACOM,$c[2002], ©2002.
300 $axviii, 382 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aIncludes index.
505 00 $tJust the FAQs, Ma'am - An Introduction for the Wireless Age --$gPt. I.$tFocus.$gCh. 1.$tThe Big Picture View of Wireless Strategy and Tactics.$gCh. 2.$tThree Focus Points Keep You on the Right Wireless Path --$gPt. II.$tStrategic Options.$gCh. 3.$tCommunicating with Existing Customers.$gCh. 4.$tProvide More Effective Service and Support.$gCh. 5.$tCommunicating with Prospective Customers.$gCh. 6.$tReduce Costs and Improve Efficiency of Internal Business Operations --$gPt. III.$tTactics.$gCh. 7.$tBuilding Brand Awareness and Loyalty.$gCh. 8.$tGenerating Immediate Responses from Your Audiences.$gCh. 9.$tEducating Your Markets and Various Business Audiences.$gCh. 10.$tDemonstrating Your Products and Services.$gCh. 11.$tReducing Costs and Enhancing the Value of Your Research.$gCh. 12.$tTaking Your Press Relations Effectiveness to New Heights.$gCh. 13.$tPublic Relations Roundtable: The Impact of Wireless on the Public Relations Profession.
505 80 $gCh. 14.$tInside These Castle Walls: Operational Tactics to Facilitate Successful Wireless Implementation.$gCh. 15.$tMore Operational Tactics to Facilitate Successful Wireless Implementation --$gPt. IV.$tThe Plan.$gCh. 16.$tDelivering the Written Word - the Wireless Strategy and Tactics Plan.
650 0 $aWireless communication systems.$0http://id.loc.gov/authorities/subjects/sh92006740
650 0 $aBusiness communication.$0http://id.loc.gov/authorities/subjects/sh87004551
852 00 $boff,bus$hHF5541.T4$iS48 2002g