| Record ID | marc_columbia/Columbia-extract-20221130-007.mrc:311577338:2618 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-007.mrc:311577338:2618?format=raw |
LEADER: 02618mam a22003494a 4500
001 3311354
005 20221020034740.0
008 020212t20032003ohua b 001 0 eng
010 $a 2002020827
020 $a0030258170
020 $a0030350840
020 $a0324182392
035 $a(OCoLC)ocm49225536
035 $9AUV5425CU
035 $a3311354
040 $aDLC$cDLC$dYDX$dOrLoB-B
042 $apcc
050 00 $aHD30.4$b.Z54 2003
082 00 $a658.4/03/072$221
100 1 $aZikmund, William G.$0http://id.loc.gov/authorities/names/n78085827
245 10 $aBusiness research methods /$cWilliam G. Zikmund.
250 $a7th ed.
260 $aMason, OH :$bThomson/South-Western,$c[2003], ©2003.
300 $axix, 748 pages :$billustrations (some color) ;$c27 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $gPt. 1.$tIntroduction.$gCh. 1.$tThe Role of Business Research.$gCh. 2.$tInformation Systems and Knowledge Management.$gCh. 3.$tTheory Building.$gCh. 4.$tThe Research Process: An Overview.$gCh. 5.$tEthical Issues in Business Research --$gPt. 2.$tBeginning Stages of the Research Process.$gCh. 6.$tProblem Definition and the Research Proposal.$gCh. 7.$tExploratory Research and Qualitative Analysis.$gCh. 8.$tSecondary Data --$gPt. 3.$tResearch Methods for Collecting Primary Data.$gCh. 9.$tSurvey Research: An Overview.$gCh. 10.$tSurvey Research: Basic Methods of Communication with Respondents.$gCh. 11.$tObservation Methods.$gCh. 12.$tExperimental Research --$gPt. 4.$tMeasurement Concepts.$gCh. 13.$tMeasurement and Scaling Concepts.$gCh. 14.$tAttitude Measurement.$gCh. 15.$tQuestionnaire Design --$gPt. 5.$tSampling and Fieldwork.$gCh. 16.$tSample Designs and Sampling Procedures.$gCh. 17.$tDetermination of Sample Size: A Review of Statistical Theory.$gCh. 18.$tFieldwork --$gPt. 6.$tData Analysis and Presentation.
505 80 $gCh. 19.$tEditing and Coding: Beginning to Transform Raw Data into Information.$gCh. 20.$tBasic Data Analysis: Descriptive Statistics.$gCh. 21.$tUnivariate Statistics.$gCh. 22.$tBivariate Analysis: Tests of Differences.$gCh. 23.$tBivariate Analysis: Measures of Association.$gCh. 24.$tMultivariate Analysis.$gCh. 25.$tCommunicating Research Results: Report, Presentation, and Follow-Up --$gPt. 7.$tVideo Cases --$gPt. 8.$tCritical Thinking Cases.
650 0 $aManagement$xResearch.$0http://id.loc.gov/authorities/subjects/sh85080347
650 0 $aBusiness$xResearch.$0http://id.loc.gov/authorities/subjects/sh87004303
852 00 $boff,bus$hHD30.4$i.Z54 2003