| Record ID | marc_columbia/Columbia-extract-20221130-007.mrc:314592856:1743 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-007.mrc:314592856:1743?format=raw |
LEADER: 01743mam a2200301 a 4500
001 3314037
005 20221020035255.0
008 011102s2002 iaua bi s001 0 eng
010 $a 2001005802
020 $a081382124X
035 $a(OCoLC)ocm48375970
035 $9AUV8549CU
035 $a3314037
040 $aDLC$cDLC$dNNC$dOrLoB-B
042 $apcc
050 00 $aP96.E25$bA48 2002
082 00 $a338.4/730223$221
100 1 $aAlbarran, Alan B.$0http://id.loc.gov/authorities/names/n96003751
245 10 $aMedia economics :$bunderstanding markets, industries and concepts /$cAlan B. Albarran.
250 $a2nd ed.
260 $aAmes, Iowa :$bIowa State University Press,$c2002.
300 $aix, 229 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $gI.$tIntroduction.$g1.$tWhy Study Media Economics? --$gII.$tPrinciples of Media Economics.$g2.$tEconomic Concepts.$g3.$tUnderstanding the Market.$g4.$tEvaluating Media Markets --$gIII.$tThe Broadcast, Cable and Satellite Television and Internet Industries.$g5.$tThe Radio Industry.$g6.$tThe Television Industry.$g7.$tThe Cable and Satellite Television Industries.$g8.$tThe Internet Industry --$gIV.$tThe Motion Picture and Recording Industries.$g9.$tThe Motion Picture Industry.$g10.$tThe Recording Industry --$gV.$tThe Print Industries.$g11.$tThe Newspaper Industry.$g12.$tThe Magazine Industry.$g13.$tThe Book Industry --$gVI.$tMedia Economics Research.$g14.$tIssues in Media Economics Research --$gVII.$tSupplements.
650 0 $aMass media$xEconomic aspects.$0http://id.loc.gov/authorities/subjects/sh2008107497
852 00 $boff,bus$hP96.E25$iA48 2002