| Record ID | marc_columbia/Columbia-extract-20221130-007.mrc:327103666:1402 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-007.mrc:327103666:1402?format=raw |
LEADER: 01402mam a22003134a 4500
001 3324178
005 20221020041943.0
008 020313t20032003flua b 001 0 eng
010 $a 2002018592
015 $aGBA2-Y0330
020 $a0849311438 (alk. paper)
035 $a(OCoLC)ocm49394641
035 $9AUX1545CU
035 $a3324178
040 $aDLC$cDLC$dUKM$dC#P$dOrLoB-B
042 $apcc
050 00 $aHF5415.5$b.S5199 2003
082 00 $a658.8/12$221
100 1 $aSharp, Duane E.$0http://id.loc.gov/authorities/names/n2002094298
245 10 $aCustomer relationship management systems handbook /$cDuane E. Sharp.
260 $aBoca Raton, Fla. :$bAuerbach,$c[2003], ©2003.
300 $axxi, 242 pages :$billustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 233-234) and index.
505 00 $g1.$tThe Customer Today --$g2.$tThe Evolution of Customer Relations to CRM --$g3.$tThe Technology of CRM --$g4.$tCase Studies in CRM --$g5.$tPrivacy in CRM --$g6.$tBenefits of CRM --$gApp. A.$tGlossary of CRM and Data Warehouse Terminology.
650 0 $aCustomer relations$xManagement.$0http://id.loc.gov/authorities/subjects/sh2007005453
650 0 $aCustomer relations$xManagement$xData processing.$0http://id.loc.gov/authorities/subjects/sh2007004913
852 00 $boff,bus$hHF5415.5$i.S5199 2003