| Record ID | marc_columbia/Columbia-extract-20221130-007.mrc:34228938:2738 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-007.mrc:34228938:2738?format=raw |
LEADER: 02738mam a22003614a 4500
001 3026927
005 20221019195840.0
008 981118t19991999maua b 001 0 eng
010 $a 98033202
020 $a0875848192
035 $a(OCoLC)ocm40467346
035 $9ATH6231CU
035 $a3026927
040 $aDLC$cDLC$dOrLoB-B
042 $apcc
050 00 $aHF5415.15$b.P56 1999
082 00 $a658.5/6$221
100 1 $aPine, B. Joseph.$0http://id.loc.gov/authorities/names/n92048838
245 14 $aThe experience economy :$bwork is theatre & every business a stage /$cB. Joseph Pine II, James H. Gilmore.
260 $aBoston :$bHarvard Business School Press,$c[1999], ©1999.
300 $axii, 254 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 207-230) and index.
505 00 $tPreview: Step Right Up --$g1.$tWelcome to the Experience Economy --$g2.$tSetting the Stage --$g3.$tThe Show Must Go On --$g4.$tGet Your Act Together --$g5.$tExperiencing Less Sacrifice --$tIntermission: A Refreshing Experience --$g6.$tWork Is Theatre --$g7.$tPerforming to Form --$g8.$tNow Act Your Part --$g9.$tThe Customer Is the Product --$g10.$tFinding Your Role in the World --$tEncore: Exit, Stage Right.
520 1 $a"With The Experience Economy, Pine & Gilmore explore how successful companies - using goods as props and services as the stage - create experiences that engage customers in an inherently personal way. Why does a cup of coffee cost more at a trendy cafe than it does at the corner diner or when brewed at home? It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business.
520 8 $aFrom online communities to airport parking, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating engaging experiences for both consumers and corporate customers." "Make no mistake, say Pine & Gilmore: goods and services are no longer enough. Experiences are the foundation for future economic growth, and The Experience Economy is the playbook from which managers can begin to direct new performances."--BOOK JACKET.
650 0 $aProduct management.$0http://id.loc.gov/authorities/subjects/sh85107203
650 0 $aDiversification in industry.$0http://id.loc.gov/authorities/subjects/sh85038578
650 0 $aCustomer services.$0http://id.loc.gov/authorities/subjects/sh85034965
700 1 $aGilmore, James H.,$d1959-$0http://id.loc.gov/authorities/names/n98103405
856 7 $3Table of contents$uhttp://lcweb.loc.gov/catdir/toc/98-33202.html$2http
852 00 $boff,bus$hHF5415.15$i.P56 1999