MARC Record from marc_columbia

LEADER: 03094mam a22003974a 4500
001 3345025
005 20221020045222.0
008 020115t20022002maua b 001 0 eng
010 $a 2002000419
015 $aGBA2-X1932
020 $a1578516587 (alk. paper)
035 $a(OCoLC)ocm48811141
035 $9AUZ6393CU
035 $a3345025
040 $aDLC$cDLC$dUKM$dC#P$dOrLoB-B
042 $apcc
050 00 $aHF5415.1265$b.K358 2002
082 00 $a658.8/4$221
100 1 $aKambil, Ajit,$d1962-$0http://id.loc.gov/authorities/names/n2002091375
245 10 $aMaking markets :$bhow firms can design and profit from online auctions and exchanges /$cAjit Kambil, Eric van Heck.
260 $aBoston, Mass. :$bHarvard Business School Press,$c[2002], ©2002.
300 $axii, 224 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 203-209) and index.
505 00 $g1.$tSeizing the Value of Markets --$g2.$tFrom Place to Space --$g3.$tMaking Markets Work --$g4.$tAuctions: The Devil Is in the Details --$g5.$tUsing B2B Markets in the Supply Chain --$g6.$tUsing Markets Creatively --$g7.$tMarket Tactics --$g8.$tDynamic Market Strategies --$tEpilogue: A Call to Action.
520 1 $a"Markets are Transitioning from place to space - but as the collapse of the initial B2B boom demonstrated, the journey won't be easy. Pioneering market makers from eBay and British Petroleum to the Dutch Flower Auctions and ChemConnect are leading the way to create new value through markets. Their experiences make two things increasingly clear: Success in the marketspace will require new ways of operating, and participation won't be optional.".
520 8 $a"Ajit Kambil and Eric van Heck - argue that online auctions and exchanges will soon be an essential part of business practice. They explain why companies must adopt electronic markets now if they hope to compete in the future. And they prove that success lies not in achieving "first-mover" advantage in new markets, but in creating winning strategies to design and use markets to manage the supply chain, connect with customers, increase efficiency, and make decisions.".
520 8 $a"Based on the author's decade-long study of nearly one hundred successful and failed electronic markets in the United States, Europe, and Asia, the book reveals how market makers are rewriting the rules of commerce. They offer a strategic blueprint for designing, implementing, and profiting from electronic markets."--BOOK JACKET.
650 0 $aInternet marketing.$0http://id.loc.gov/authorities/subjects/sh95005028
650 0 $aInternet auctions.$0http://id.loc.gov/authorities/subjects/sh99013041
650 0 $aIndustrial marketing.$0http://id.loc.gov/authorities/subjects/sh85065897
650 0 $aMarketing$xComputer programs.
650 0 $aElectronic commerce.$0http://id.loc.gov/authorities/subjects/sh96008434
700 1 $aHeck, E. van.$0http://id.loc.gov/authorities/names/n92117943
852 00 $boff,bus$hHF5415.1265$i.K358 2002