MARC Record from marc_columbia

LEADER: 02914fam a22003974a 4500
001 3380006
005 20221020060743.0
008 020628t20032003nyu b 001 0 eng
010 $a 2002010163
020 $a0471008303 (CLOTH : alk. paper)
035 $a(OCoLC)50143497
035 $a(OCoLC)ocm50143497
035 $9AVF1049CU
035 $a(NNC)3380006
035 $a3380006
040 $aDLC$cDLC$dNNC$dOrLoB-B
042 $apcc
050 00 $aHD30.37$b.K58 2002
082 00 $a658.8/4$221
245 00 $aKnowledge@Wharton on building corporate value /$cMukul Pandya [and others].
260 $aNew York :$bJohn Wiley,$c[2003], ©2003.
263 $a0208
300 $axii, 227 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $tIntroduction: You Cannot Violate the Laws of Economics --$gPt. 1.$tFramework.$g1.$tA Hare, a Tortoise, and the Business of Buying Groceries Online.$g2.$tCreating Internet Strategies for Competitive Advantage.$g3.$tCustomer Behavior and Internet Strategies.$g4.$tManaging Risks in Internet Strategy --$gPt. 2.$tExperience.$g5.$tHow an Internet-Based Strategy Affects Financial Services.$g6.$tInternet Strategy and the New Media.$g7.$tPost Mortem: Lessons from the Online Stamp Market.$g8.$tOnline Exchanges: Do They Have a Future?$tConclusion: Sustaining Competitive Advantage Amid Uncertainty.
520 1 $a"The true Internet story is in your company and your ability to formulate information-based strategies to yield sustainable competitive advantage. Knowledge@Wharton On Building Corporate Value draws on frontline research and case studies, interviews with industry leaders, and content from world-renowned Wharton School executive programs to explore how your company can build value by capitalizing on the Internet and its still-evolving capabilities.
520 8 $aProviding a framework for developing and implementing business models and investment strategies designed for today's marketplace, it details: Strategic and tactical lessons for leveraging the Internet capabilities of your business; Four key drivers for creating value through the Internet; and proven techniques for using the Internet to target - and capture - newly profitable market microsegments."--BOOK JACKET.
650 0 $aIndustrial management$xComputer network resources.
650 0 $aBusiness enterprises$xComputer network resources.$0http://id.loc.gov/authorities/subjects/sh2008117495
650 0 $aElectronic commerce.$0http://id.loc.gov/authorities/subjects/sh96008434
650 0 $aCorporations$xValuation.$0http://id.loc.gov/authorities/subjects/sh85032956
700 1 $aPandya, Mukul,$d1957-$0http://id.loc.gov/authorities/names/n2002104222
730 0 $aKnowledge@Wharton.$0http://id.loc.gov/authorities/names/n2002106100
852 00 $boff,bus$hHD30.37$i.K58 2003