MARC Record from marc_columbia

LEADER: 02815fam a22004094a 4500
001 3438400
005 20221020073817.0
008 000814t20032003nyua b 001 0 eng
010 $a 00062952
020 $a0820452289 (pbk. : alk. paper)
035 $a(OCoLC)44811874
035 $a(OCoLC)ocm44811874
035 $9AVS6356CU
035 $a(NNC)3438400
035 $a3438400
040 $aDLC$cDLC$dDLC$dOrLoB-B
042 $apcc
043 $an-us---
050 00 $aLB3047$b.G56 2003
082 00 $a379.1/56/09730904$221
100 1 $aGiordano, Gerard.$0http://id.loc.gov/authorities/names/n2011014081
245 10 $aTwentieth-century textbook wars :$ba history of advocacy and opposition /$cGerard Giordano.
260 $aNew York :$bP. Lang,$c[2003], ©2003.
300 $axix, 189 pages :$billustrations ;$c23 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aHistory of schools & schooling ;$vv. 17
504 $aIncludes bibliographical references (p. [153]-177) and indexes.
505 00 $gCh. 1.$tTextbooks as Products - The Business Era -- $gCh. 2.$tTextbooks as Propaganda - The Nationalistic Era -- $gCh. 3.$tTextbooks as Propaganda - The Racial Era -- $gCh. 4.$tTextbooks as Propaganda - The Gender Era -- $gCh. 5.$tTextbooks as Propaganda - The Religious Era -- $gCh. 6.$tTextbooks as Learning Tools - The Pedagogical Era.
520 1 $a"When critics initially attacked textbook publishers for selfishly pursuing profits and employing flawed models of pedagogy, zealous advocates were able to rebut these philosophical arguments. Additional disputes erupted about the ways textbooks depicted nationalism, religion, race, and gender. Armed with precise examples of offensive textbook features, confrontational opponents could not be easily dismissed.
520 8 $aAlthough publishers who wished to align themselves with national sentiments were willing to make changes, they were cautious because the criticism was heterogeneous and shifting. To ensure that their materials embodied the attitudes and values of most of their clients, they made expedient adaptations in reaction to clearly specified social criticism.
520 8 $aAlthough grounded in business principles, this ability to deftly make precise, well-timed responses accounted not only for twentieth-century textbooks' financial longevity, but for their widespread public approval and indisputable classroom prominence."--BOOK JACKET.
650 0 $aTextbooks$zUnited States$xHistory$y20th century.
650 0 $aTextbooks$xPublishing$zUnited States$xHistory$y20th century.
650 0 $aTextbook bias$zUnited States$xHistory$y20th century.
830 0 $aHistory of schools and schooling ;$vv. 17.$0http://id.loc.gov/authorities/names/n96082076
852 00 $bglx$hLB3047$i.G56 2003