| Record ID | marc_columbia/Columbia-extract-20221130-007.mrc:64751952:2257 |
| Source | marc_columbia |
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LEADER: 02257mam a22003494a 4500
001 3050769
005 20221019205214.0
008 010411t20012001nyua b 001 0 eng
010 $a 2001031528
020 $a0743202600 (alk. paper)
035 $a(OCoLC)ocm46732557
035 $9ATL8351CU
035 $a3050769
040 $aDLC$cDLC$dC#P$dOrLoB-B
042 $apcc
050 00 $aHD53$b.S36 2001
082 00 $a658.5/14$221
100 1 $aSchmitt, Bernd.$0http://id.loc.gov/authorities/names/n97028521
245 10 $aBuild your own garage :$bblueprints and tools to unleash your company's hidden creativity /$cBernd H. Schmitt and Laura Brown.
260 $aNew York :$bFree Press,$c[2001], ©2001.
300 $axvii, 206 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 197-198) and index.
520 1 $a"Bernd H. Schmitt and Laura Brown introduce a groundbreaking model of a creative organization they call "The Garage." This new framework demonstrates how any executive can manage the creative tension between the analytic, rational side of business and its dynamic, innovative side.
520 8 $aAfter laying out the broad mission, or "blueprint," for constructing The Garage, Schmitt and Brown present The Toolbox - specific instruments for infusing creativity into all aspects of a business - and show how to use The Blueprint and The Toolbox as essential strategy, recruiting, resource, and communications devices.
520 8 $aAt the center of this immensely readable book are the "Mastercrafts of The Garage" - technology, branding, and customer-experience management - the organizational forces that guarantee creative efforts are coordinated and well implemented to provide competitive advantage."--BOOK JACKET.
650 0 $aCreative ability in business.$0http://id.loc.gov/authorities/subjects/sh85033838
650 0 $aTechnological innovations$xManagement.$0http://id.loc.gov/authorities/subjects/sh2008112644
650 0 $aOrganizational learning.$0http://id.loc.gov/authorities/subjects/sh95006000
700 1 $aBrown, Laura,$d1959-$0http://id.loc.gov/authorities/names/n2001097611
852 00 $boff,bus$hHD53$i.S36 2001