MARC Record from marc_columbia

LEADER: 02841cam a22003734a 4500
001 4081722
005 20221027031856.0
008 021101t20032003nju b 001 0 eng
010 $a 2002153132
020 $a0471369209 (cloth : alk. paper)
035 $a(OCoLC)ocm50959028
035 $a(NNC)4081722
035 $a4081722
040 $aDLC$cDLC$dC#P$dOrLoB-B
042 $apcc
043 $an-us---
050 00 $aHF5415.33.U6$bQ56 2003
082 00 $a658.8/34/082$221
100 1 $aQuinlan, Mary Lou.$0http://id.loc.gov/authorities/names/n2002111789
245 10 $aJust ask a woman :$bcracking the code of what women want and how they buy /$cMary Lou Quinlan.
260 $aHoboken, N.J. :$bJ. Wiley & Sons,$c[2003], ©2003.
300 $axi, 260 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 249-252) and index.
505 0 $aA checkup for marketers : listening or not? -- Self-induced stress -- Deliberate decision making -- The vigilante shopper -- The tug-of-war with the mirror -- Intimate with technology -- Demanding respect -- Craving comfort -- A listening action plan for marketers.
520 1 $a"In Just Ask a Woman, top marketing consultant Mary Lou Quinlan shows marketers and business leaders how to tap into America's most powerful consumers: women. Although they comprise just over half of the U.S. population, women buy or influence the purchase of eighty-five percent of all products and services sold nationwide. Yet, far too often, products marketed specifically to women fail to address their needs or connect with them on an emotional and motivational level.
520 8 $aJust Ask a Woman will tell you why." "In Just Ask a Woman, marketers, brand managers, and advertisers - and anyone selling to women - will find actionable answers to difficult questions and real-world strategies that work - from a woman who has walked in a marketer's shoes.".
520 8 $a"Throughout this book, you'll read the stories of women consumers in their own words. Then Quinlan translates those opinions and concerns into ideas marketers can use. You'll also read the stories of nineteen CEOs and marketing executives, many of them arguably among the most successful marketers today. They share their struggles and the lessons they learned that led to marketplace success with women."--BOOK JACKET.
650 0 $aWomen consumers$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2010118829
650 0 $aMarketing$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008107308
650 0 $aWomen$zUnited States$xAttitudes.$0http://id.loc.gov/authorities/subjects/sh2010118830
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/wiley031/2002153132.html
852 00 $boff,bus$hHF5415.33.U6$iQ56 2003