It looks like you're offline.
Open Library logo
additional options menu

MARC Record from marc_columbia

Record ID marc_columbia/Columbia-extract-20221130-009.mrc:122261682:1665
Source marc_columbia
Download Link /show-records/marc_columbia/Columbia-extract-20221130-009.mrc:122261682:1665?format=raw

LEADER: 01665cam a22003614a 4500
001 4085533
005 20221027032657.0
008 020716t20032003ilua b 001 0 eng
010 $a 2002011038
015 $aGBA3-X8165
020 $a0252028090 (Cloth : alk. paper)
035 $a(OCoLC)ocm50234975
035 $a(NNC)4085533
035 $a4085533
040 $aDLC$cDLC$dUKM$dOrLoB-B
042 $apcc
043 $an-us---
050 00 $aHF5415.1$b.D33 2003
082 00 $a380.1/0973$221
100 1 $aDawson, Michael,$d1965-$0http://id.loc.gov/authorities/names/n2002105536
245 14 $aThe consumer trap :$bbig business marketing in American life /$cMichael Dawson.
260 $aUrbana :$bUniversity of Illinois Press,$c[2003], ©2003.
300 $ax, 203 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aThe history of communication
504 $aIncludes bibliographical references (p. 175-195) and index.
505 00 $g1.$tThinking the Unthinkable -- $g2.$tThe Marketing Race -- $g3.$tThe Targeting Race -- $g4.$tThe Motivation Research Race -- $g5.$tThe Product Management Race -- $g6.$tThe Sales Communications Race -- $g7.$tMacromarketing and Public Subsidy -- $g8.$tThe Globalization of Marketing -- $g9.$tThe Consumer Trap -- $g10.$tEscaping the Consumer Trap.
650 0 $aMarketing$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008107308
650 0 $aMarketing$zUnited States$xCosts.
830 0 $aHistory of communication.$0http://id.loc.gov/authorities/names/n95009309
852 00 $boff,bus$hHF5415.1$i.D33 2003
852 00 $bbar$hHF5415.1$i.D33 2003