| Record ID | marc_columbia/Columbia-extract-20221130-009.mrc:127118623:2630 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-009.mrc:127118623:2630?format=raw |
LEADER: 02630cam a2200493 a 4500
001 4089157
005 20221027033322.0
008 011228r20022000maua b 001 0 eng
010 $a 2004273849
020 $a0316346624 (pbk.)
020 $a9780316346627 (pbk.)
024 $a99932932154
035 $a(OCoLC)55586972
035 $a(OCoLC)ocm55586972\
035 $a(NNC)4089157
035 $a4089157
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050 00 $aHM1033$b.G53 2002
055 06 $aB-75034
060 4 $aHM 1033$bG543t 2002
082 00 $a302$222
100 1 $aGladwell, Malcolm,$d1963-$0http://id.loc.gov/authorities/names/n99276127
245 14 $aThe tipping point :$bhow little things can make a big difference /$cMalcolm Gladwell ; [with a new afterword by the author].
250 $a1st Back Bay pbk. ed.
260 $aBoston :$bBack Bay Books,$c2002.
300 $axii, 301 pages :$billustrations ;$c21 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aOriginally published: Boston : Little, Brown, c2000.
504 $aIncludes bibliographical references and index.
505 0 $aThe three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world.
650 0 $aSocial psychology.$0http://id.loc.gov/authorities/subjects/sh85123994
650 0 $aContagion (Social psychology)$0http://id.loc.gov/authorities/subjects/sh93001955
650 0 $aCausation.$0http://id.loc.gov/authorities/subjects/sh85021459
650 0 $aContext effects (Psychology)$0http://id.loc.gov/authorities/subjects/sh87008020
650 2 $aSocial Behavior.$0https://id.nlm.nih.gov/mesh/D012919
650 2 $aPsychology, Social.$0https://id.nlm.nih.gov/mesh/D011593
650 2 $aDiffusion of Innovation.$0https://id.nlm.nih.gov/mesh/D004059
650 2 $aLeadership.$0https://id.nlm.nih.gov/mesh/D007857
650 2 $aMarketing.$0https://id.nlm.nih.gov/mesh/D040541
650 2 $aGroup Processes.$0https://id.nlm.nih.gov/mesh/D006126
852 00 $bglx$hHM1033$i.G53 2002
852 00 $bswx$hHM1033$i.G53 2002
852 00 $bbar$hHM1033$i.G53 2002g