MARC Record from marc_columbia

LEADER: 02044pam a22003254a 4500
001 4135098
005 20221027043201.0
008 030415t20032003maua b 001 0 eng
010 $a 2003005927
020 $a159139113X (alk. paper)
035 $a(OCoLC)ocm52086667
035 $a(NNC)4135098
035 $a4135098
040 $aDLC$cDLC$dYDX$dOrLoB-B
042 $apcc
050 00 $aHF5718$b.H2917 2003
082 00 $a651.7$221
245 00 $aHarvard business essentials :$bbusiness communication.
246 30 $aBusiness communication
260 $aBoston, Mass. :$bHarvard Business School Press,$c[2003], ©2003.
300 $axi, 162 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aHarvard business essentials series
504 $aIncludes bibliographical references (p. 155) and index.
505 00 $g1.$tGood Writing: It Begins with Principles -- $g2.$tStart-Up Strategies: Your Launch Point -- $g3.$tThe First Draft: Getting It Down -- $g4.$tGetting It Right: The Editing Craft -- $g5.$tEveryday Writing: Memos, Letters, and E-mail -- $g6.$tPresentations: Timeless Principles -- $g7.$tBackstage: Preparing Your Presentation -- $g8.$tShow Time: Making an Effective Delivery -- $g9.$tDialogue: The Ultimate Communication -- $gApp. A.$tUseful Implementation Tools -- $gApp. B.$tWriting the Perfect Job Application Cover Letter -- $gApp. C.$tCommonsense Rules for Presentation Visuals.
520 1 $a"This practical guide offers readers a clear and comprehensive overview on how to communicate effectively for every business situation, from sensitive feedback to employees to persuasive communications for customers. It offers advice for improving writing skills, oral presentations, and one-on-one dealings with others."--BOOK JACKET.
650 0 $aBusiness communication.$0http://id.loc.gov/authorities/subjects/sh87004551
830 0 $aHarvard business essentials series.$0http://id.loc.gov/authorities/names/n2002062831
852 00 $boff,bus$hHF5718$i.H2917 2003