| Record ID | marc_columbia/Columbia-extract-20221130-009.mrc:186021048:1421 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-009.mrc:186021048:1421?format=raw |
LEADER: 01421cam a22003134a 4500
001 4177158
005 20221027050306.0
008 030328t20032003enka b 001 0 eng
010 $a 2003007455
020 $a0470844825 (cloth : alk. paper)
035 $a(OCoLC)ocm51966300
035 $a(NNC)4177158
035 $a4177158
040 $aDLC$cDLC$dC#P
042 $apcc
050 00 $aHF5415$b.B279 2003
082 00 $a658.8$221
100 1 $aBaker, Susan,$d1958-$0http://id.loc.gov/authorities/names/nr2003018376
245 10 $aNew consumer marketing :$bmanaging a living demand system /$cSusan Baker with Margrit Bass.
260 $aChichester, England ;$aHoboken, NJ :$bWiley,$c[2003], ©2003.
300 $axii, 204 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. [191]-196) and index.
505 0 $aEarthquake! -- The new consumer -- Concerns of brand owners and retailers -- New consumer marketing -- A model of new consumer marketing -- Value definition -- Value creation -- Value delivery -- Demand System management.
650 0 $aMarketing.$0http://id.loc.gov/authorities/subjects/sh85081333
700 1 $aBass, Margrit.$0http://id.loc.gov/authorities/names/nr2003017272
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/wiley031/2003007455.html
852 00 $boff,bus$hHF5415$i.B279 2003