MARC Record from marc_columbia

LEADER: 04274pam a22003614a 4500
001 4180475
005 20221027050851.0
008 030325s2003 njua bf 001 0 eng
010 $a 2003048349
015 $aGBA3-Y5028
020 $a0805839224
020 $a0805839232 (PBK)
035 $a(OCoLC)ocm51840702
035 $a(NNC)4180475
035 $a4180475
040 $aDLC$cDLC$dUKM$dC#P$dOrLoB-B
042 $apcc
050 00 $aHM1221$b.G57 2003
082 00 $a659.2$221
245 04 $aThe global public relations handbook :$btheory, research, and practice /$cedited by Krishnamurthy Sriramesh, Dejan Verčič.
260 $aMahwah, N.J. :$bLawrence Erlbaum,$c2003.
300 $axxxvi, 564 pages :$billustrations ;$c26 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aLEA's communication series
504 $aIncludes bibliographical references and indexes.
505 00 $tForeword /$rKoichiro Matsuura -- $tPreface /$rKrishnamurthy Sriramesh -- $tIntroduction /$rKrishnamurthy Sriramesh -- $g1.$tA Theoretical Framework for Global Public Relations Research and Practice /$rKrishnamurthy Sriramesh and Dejan Vercic -- $g2.$tPublic Relations in Mainland China: An Adolescent With Growing Pains /$rNi Chen and Hugh M. Culbertson -- $g3.$tSharing the Transformation: Public Relations and the UAE Come of Age /$rBadran A. Badran, Judy VanSlyke Turk and Timothy N. Walters -- $g4.$tAn Overview of Public Relations in Japan and the Self-Correction Concept /$rTakashi Inoue -- $g5.$tBecoming Professionals: A Portrait of Public Relations in Singapore /$rConstance Chay-Nemeth -- $g6.$tProfessionalism and Diversification: The Evolution of Public Relations in South Korea /$rYungwook Kim -- $g7.$tPublic Relations in Australasia: Friendly Rivalry, Cultural Diversity, and Global Focus /$rJudy Motion, Shirley Leitch and Simon Cliffe -- $g8.$tPublic Relations in South Africa: From Rhetoric to Reality /$rRonel Rensburg -- $g9.$tPublic Relations in Egypt: Practices, Obstacles, and Potentials /$rKevin L. Keenan -- $g10.$tFrom Literary Bureaus to a Modern Profession: The Development and Current Structure of Public Relations in Germany /$rGunter Bentele and Stefan Wehmeier -- $g11.$tPublic Relations in the Polder: The Case of the Netherlands /$rBetteke van Ruler -- $g12.$tPublic Relations in Sweden: A Strong Presence Increasing in Importance /$rBertil Flodin -- $g13.$tPublic Relations in an Economy and Society in Transition: The Case of Poland /$rRyszard Lawniczak, Waldemar Rydzak and Jacek Trebecki -- $g14.$tPublic Relations in a Corporativist Country: The Case of Slovenia /$rDejan Vercic -- $g15.$tThe Development of Public Relations in Russia: A Geopolitical Approach /$rKaterina Tsetsura -- $g16.$tPublic Relations in the United States: A Generation of Maturation /$rLarissa A. Grunig and James E. Grunig -- $g17.$tPublic Relations in Brazil: Practice and Education in a South American Context /$rJuan-Carlos Molleda, Andreia Athaydes and Vivian Hirsch -- $g18.$tPublic Relations in Chile: Searching for Identity Amid Imported Models /$rMaria Aparecida Ferrari -- $g19.$tTransnational Public Relations by Foreign Governments /$rMichael Kunczik -- $g20.$tPublic Information in the UNESCO: Toward a Strategic Role /$rVincent Defourny -- $g21.$tManaging Sustainable Development in Sub-Saharan Africa: A Communication Ethic for the Global Corporation /$rCornelius B. Pratt -- $g22.$tServing Public Relations Globally: The Agency Perspective /$rAmy Rudgard -- $g23.$tPublic Relations of Movers and Shakers: Transnational Corporations /$rDejan Vercic -- $g24.$tNongovernmental Organizations and International Public Relations /$rAna Tkalac and Jurica Pavicic -- $g25.$tThe Missing Link: Multiculturalism and Public Relations Education /$rKrishnamurthy Sriramesh.
650 0 $aPublic relations$xCross-cultural studies$vHandbooks, manuals, etc.
650 0 $aIntercultural communication$vHandbooks, manuals, etc.$0http://id.loc.gov/authorities/subjects/sh2009127374
700 1 $aSriramesh, Krishnamurthy.$0http://id.loc.gov/authorities/names/n2003099420
700 1 $aVerčič, Dejan.$0http://id.loc.gov/authorities/names/no98069157
830 0 $aLEA's communication series.
852 00 $boff,bus$hHM1221$i.G57 2003