| Record ID | marc_columbia/Columbia-extract-20221130-009.mrc:189515409:3187 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-009.mrc:189515409:3187?format=raw |
LEADER: 03187cam a22003734a 4500
001 4180533
005 20221027050857.0
008 030421s2003 maua b 001 0 eng
010 $a 2003009333
020 $a1591391369 (alk. paper)
035 $a(OCoLC)ocm52121409
035 $a(NNC)4180533
035 $a4180533
040 $aDLC$cDLC$dNNC$dOrLoB-B
042 $apcc
043 $an-us---
050 00 $aHD9696.63.U64$bI587 2003
082 00 $a338.7/61332024$221
100 1 $aSchroeder, Kathy.$0http://id.loc.gov/authorities/names/n2003100928
245 10 $aInside Intuit :$bhow the makers of Quicken beat Microsoft and revolutionized an entire industry /$cKathrine K. Schroeder and Suzanne E. Taylor.
260 $aBoston, Mass. :$bHarvard Business School Press,$c2003.
300 $axviii, 318 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 301-308) and index.
505 00 $gCh. 1.$tCalifornia Dreamin' -- $gCh. 2.$tSelecting the Starting Team -- $gCh. 3.$tOf Dollars and Doubters -- $gCh. 4.$tSurvival 101 -- $gCh. 5.$tUnder-Promise, Over-Deliver -- $gCh. 6.$tA Customer Evangelist Culture -- $gCh. 7.$tCrossing the Chasm -- $gCh. 8.$tCrush Microsoft -- $gCh. 9.$tSimple Is Hard -- $gCh. 10.$tPlaying in the Big Leagues -- $gCh. 11.$tGetting the Puck on the Ice -- $gCh. 12.$tA Turbo-Charged Intuit -- $gCh. 13.$tCoach Campbell -- $gCh. 14.$tExit Focus. Enter Microsoft. Again. -- $gCh. 15.$tOne More Bill -- $gCh. 16.$tGoodbye, Godzilla -- $gCh. 17.$tCatching the Wave -- $gCh. 18.$tNo Sacred Cows -- $gCh. 19.$tNew Economy Insanity -- $gCh. 20.$tWhy Play If You Can't Win? -- $gCh. 21.$tThe Bennett Basics -- $gCh. 22.$tA Quart of Milk, a Loaf of Bread, and a Box of TurboTax -- $gApp.$tIntuit Vision, Mission, and Operating Values.
520 1 $a"Inside Intuit tells the story of a tenacious company that beat overwhelming odds by clinging to three core values: integrity, customer delight, and employee devotion. Taylor and Shroeder recount each dramatic stage of Intuit's development, from fledgling start-up to growing industry maverick to established, billion-dollar enterprise." "Dreamed up at Cook's kitchen table, fueled by explosive PC growth, and forced to battle mighty Microsoft through nearly two decades of intense competition, Intuit took its founders, employees, and shareholders on a journey that holds valuable lessons for would-be entrepreneurs. Inside Intuit will inspire anyone who strives not simply to build a business, but to create a lasting institution that changes lives."--BOOK JACKET.
610 20 $aIntuit (Firm)$xHistory.
610 20 $aMicrosoft Corporation.$0http://id.loc.gov/authorities/names/n86810571
630 00 $aQuicken (Computer file)$0http://id.loc.gov/authorities/names/n88156846
650 0 $aComputer software industry$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008101425
650 0 $aCompetition$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008100014
700 1 $aTaylor, Suzanne E.$0http://id.loc.gov/authorities/names/n2003100927
852 00 $boff,bus$hHD9696.63.U64$iI587 2003