MARC Record from marc_columbia

LEADER: 05437pam a22003854a 4500
001 4200752
005 20221027054009.0
008 030128s2004 njua b 001 0 eng
010 $a 2003040800
015 $aGBA3-V8921
020 $a0805846417 (h : alk paper)
035 $a(OCoLC)ocm51587295
035 $a(NNC)4200752
035 $a4200752
040 $aDLC$cDLC$dYDX$dUKM$dOrLoB-B
042 $apcc
050 00 $aHF5827.9$b.P78 2004
082 00 $a659.1/01/9$221
245 04 $aThe psychology of entertainment media :$bblurring the lines between entertainment and persuasion /$cedited by L.J. Shrum.
260 $aMahwah, N.J. :$bLawrence Erlbaum,$c2004.
300 $axvi, 360 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aAdvertising and consumer psychology
504 $aIncludes bibliographical references and indexes.
505 00 $g1.$tWhat's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media /$rL. J. Shrum -- $gPt. I.$tEmbedding Promotions Within Programs: Subliminal Embeds and Product Placements -- $g2.$tBeyond Gizmo Subliminality /$rMatthew Hugh Erdelyi and Diane M. Zizak -- $g3.$tProduct Placement: The Nature of the Practice and Potential Avenues of Inquiry /$rJohn A. McCarty -- $g4.$tProduct Placements: How to Measure Their Impact /$rSharmistha Law and Kathryn A. Braun-LaTour -- $g5.$tMental Models for Brand Placement /$rMoonhee Yang, Beverly Roskos-Ewoldsen and David R. Roskos-Ewoldsen -- $g6.$tEmbedding Brands Within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement Efficacy /$rNamita Bhatnagar, Larzan Aksoy and Selin A. Malkoc -- $g7.$tThe "Delicious Paradox": Preconscious Processing of Product Placements by Children /$rSusan Auty and Charlie Lewis -- $gPt. II.$tThe Programs Between the ADS: The Persuasive Power of Entertainment Fiction and Narrative -- $g8.$tPictures, Words, and Media Influence: The Interactive Effects of Verbal and Nonverbal Information on Memory and Judgments /$rRobert S. Wyer, Jr. and Rashmi Adaval -- $g9.$tThe Power of Fiction: Determinants and Boundaries /$rMelanie C. Geen, Jennifer Garst and Timothy C. Brock -- $g10.$tA Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment /$rL. J. Shrum, James E. Burroughs and Aric Rindfleisch -- $g11.$tPaths From Television Violence to Aggression: Reinterpreting the Evidence /$rGeorge Comstock -- $g12.$tBetween the Ads: Effects of Nonadvertising TV Messages on Consumption Behavior /$rMaria Kniazeva -- $g13.$tMedia Factors That Contribute to a Restriction of Exposure to Diversity /$rDavid W. Schumann -- $gPt. III.$tIndividual Differences in Media Usage and their Role as Mediators and Moderators of Media Effects -- $g14.$tThe Need for Entertainment Scale /$rTimothy C. Brock and Stephen D. Livingston -- $g15.$tPeople and "Their" Television Shows: An Overview of Television Connectedness /$rCristel A. Russell, Andrew T. Norman and Susan E. Heckler -- $g16.$tThe Interplay Among Attachment Orientation, Idealized Media Images of Women, and Body Dissatisfaction: A Social Psychological Analysis /$rDara N. Greenwood and Paula R. Pietromonaco -- $g17.$tMarketing Through Sports Entertainment: A Functional Approach /$rScott Jones, Colleen Bee, Rick Burton and Lynn R. Kahle -- $g18.$tSensation Seeking and the Consumption of Televised Sports /$rStephen R. McDaniel.
520 1 $a"The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. This collection represents an international, multidisciplinary investigation of an age-old process - persuasion - in a relatively new guise, that includes product placements, brand films, television programs, and sponsorships." "Contributions focus on a variety of topics, including product placement; subliminal perception; narrative impact; cultivation effects on consumers; and individual differences in media use. Virtually all the chapters speak to the issue of how entertainment media are processed, with the conclusion that media consumers do tend to process entertainment and promotional information differently." "This book is appropriate for advanced students and scholars in marketing, advertising, psychology, and mass communication; for research-focused practitioners working in marketing, advertising, and public policy; and for individuals interested in entertainment studies, consumer behavior, attitudes, persuasion, media studies, and consumer psychology."--BOOK JACKET.
650 0 $aSubliminal advertising.$0http://id.loc.gov/authorities/subjects/sh95005262
650 0 $aAdvertising$xPsychological aspects.$0http://id.loc.gov/authorities/subjects/sh85001159
650 0 $aMass media$xPsychological aspects.$0http://id.loc.gov/authorities/subjects/sh2008107498
650 0 $aPersuasion (Psychology)$0http://id.loc.gov/authorities/subjects/sh85100175
650 0 $aManipulative behavior.$0http://id.loc.gov/authorities/subjects/sh87001884
700 1 $aShrum, L. J.$0http://id.loc.gov/authorities/names/n2003095074
830 0 $aAdvertising and consumer psychology.
852 00 $bleh$hHF5827.9$i.P78 2004