| Record ID | marc_columbia/Columbia-extract-20221130-009.mrc:234120397:2572 |
| Source | marc_columbia |
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LEADER: 02572cam a2200325 a 4500
001 4227057
005 20221027061349.0
008 030520s2003 nyu b 001 0 eng
010 $a 2003052307
020 $a1571812776 (alk. paper)
035 $a(OCoLC)ocm52409552
035 $a(NNC)4227057
035 $a4227057
040 $aDLC$cDLC$dC#P$dOrLoB-B$dNNC
050 00 $aP96.A56$bP48 2003
082 00 $a302.23/4$221
100 1 $aPeterson, Mark Allen.$0http://id.loc.gov/authorities/names/n2003045345
245 10 $aAnthropology & mass communication :$bmedia and myth in the new millennium /$cMark Allen Peterson.
246 3 $aAnthropology and mass communication
260 $aNew York :$bBerghahn Books,$c2003.
300 $axii, 321 pages ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aAnthropology &
504 $aIncludes bibliographical references (p. [279]-308) and index.
505 00 $gCh. 1.$tMass Mediations --$gCh. 2.$tWhatever Happened to the Anthropology of Media? --$gCh. 3.$tMedia Texts --$gCh. 4.$tThe Power of the Text --$gCh. 5.$tMedia as Myth --$gCh. 6.$tThe Ethnography of Audiences --$gCh. 7.$tThe Ethnography of Media Production --$gCh. 8.$tCottage Culture Industries --$gCh. 9.$tMapping the Mediascape --$gCh. 10.$tMediated Worlds.
520 1 $a"Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross cultural studies of mass media, this book offers new insights into the analysis of media texts, offers models for the ethnographic study of media production and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, it examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the reemerging interest in media by anthropologists."--BOOK JACKET.
650 0 $aMass media and anthropology.$0http://id.loc.gov/authorities/subjects/sh2003004295
830 0 $aAnthropology &.$0http://id.loc.gov/authorities/names/n2003092466
852 00 $boff,leh$hP96.A56$iP48 2003