| Record ID | marc_columbia/Columbia-extract-20221130-009.mrc:234384099:2027 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-009.mrc:234384099:2027?format=raw |
LEADER: 02027pam a22003734a 4500
001 4227262
005 20221027061416.0
008 030210s2003 ctua b 001 0 eng
010 $a 2003043605
020 $a027597782X (alk. paper)
035 $a(OCoLC)ocm51728779
035 $a(NNC)4227262
035 $a4227262
040 $aDLC$cDLC$dYDX$dOrLoB-B
042 $apcc
043 $an-us---
050 00 $aE744$b.L98 2003
082 00 $a327.73/009/045$221
100 1 $aLykins, Daniel L.,$d1952-$0http://id.loc.gov/authorities/names/n2003096156
245 10 $aFrom total war to total diplomacy :$bthe Advertising Council and the construction of the Cold War consensus /$cDaniel L. Lykins.
260 $aWestport, Conn. :$bPraeger,$c2003.
300 $ax, 128 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. [117]-122) and index.
505 00 $tIntroduction: A Harmony of Endeavor -- $gCh. 1.$tThe Opportunities of War: Advertising Counters Old Enemies and New Threats -- $gCh. 2.$tTurning Eyes Outward: Promoting Internationalism -- $gCh. 3.$tBringing Together: The Advertising Council Organizes for Peace -- $gCh. 4.$tAn Ideological War: Messages of Fear and Hope -- $gCh. 5.$tInternalizing the Cold War Conflict -- $tEpilogue: An Established Consensus.
610 20 $aAdvertising Council$xHistory$y20th century.
650 0 $aPublic opinion$zUnited States$xHistory$y20th century.$0http://id.loc.gov/authorities/subjects/sh2008109415
650 0 $aAdvertising$xPolitical aspects$zUnited States$xHistory$y20th century.
650 0 $aPropaganda, American$xHistory$y20th century.$0http://id.loc.gov/authorities/subjects/sh2010108623
650 0 $aCold War$xSocial aspects$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2009120578
650 0 $aCold War$xPolitical aspects$zUnited States.
651 0 $aUnited States$xForeign relations$y1945-1989$xPublic opinion.
852 00 $bleh$hE744$i.L98 2003