| Record ID | marc_columbia/Columbia-extract-20221130-009.mrc:247868343:1967 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-009.mrc:247868343:1967?format=raw |
LEADER: 01967cam a2200445Ia 4500
001 4239886
005 20210226092323.0
006 m o d
007 cr cn|||||||||
008 030530s2002 enka ob 001 0 eng d
019 $a532395088$a601237581$a601434371
020 $a0585450382$q(electronic bk.)
020 $a9780585450384$q(electronic bk.)
035 $a(OCoLC)ocm52344810
035 $a(NNC)4239886
035 $a(OCoLC)52344810$z(OCoLC)532395088$z(OCoLC)601237581$z(OCoLC)601434371
035 $a4239886
040 $aN$T$beng$epn$cN$T$dYDXCP$dOCLCQ$dZCU$dOCLCO$dOCLCF$dNLGGC$dOCLCQ
050 4 $aHF6161.B4$bB67 2002eb
072 7 $aBUS$x002000$2bisacsh
082 04 $a658.8/27$221
245 00 $aBrand new brand thinking /$cedited by Merry Baskin and Mark Earls.
260 $aLondon :$bKogan Page,$c2002.
300 $a1 online resource (x, 212 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 204-205) and index.
588 0 $aPrint version record.
650 0 $aAdvertising$xBrand name products.$0http://id.loc.gov/authorities/subjects/sh85001101
650 0 $aBrand name products.$0http://id.loc.gov/authorities/subjects/sh85016403
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aAdvertising$xBrand name products.$2fast$0(OCoLC)fst00797554
650 7 $aBrand name products.$2fast$0(OCoLC)fst00837883
655 4 $aElectronic books.
700 1 $aBaskin, Merry.$0http://id.loc.gov/authorities/names/nb2002064721
700 1 $aEarls, Mark.$0http://id.loc.gov/authorities/names/nb2002023138
776 08 $iPrint version:$tBrand new brand thinking.$dLondon : Kogan Page, 2002$z0749436786$w(DLC) 2003268680$w(OCoLC)50272873
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio4239886$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS