MARC Record from marc_columbia

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006 m o d
007 cr cn|||||||||
008 011011s1999 ctua ob 001 0 eng d
035 $a(OCoLC)ocm49415017
035 $a(NNC)4240100
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020 $a9780313389993$q(electronic bk.)
020 $a0313389993$q(electronic bk.)
020 $z156720192X$q(hardcover ;$qalk. paper)
020 $z9781567201925$q(hardcover ;$qalk. paper)
020 $z027596471X$q(pbk. ;$qalk. paper)
020 $z9780275964719$q(pbk. ;$qalk. paper)
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049 $aZCUA
100 1 $aBurke, Edmund M.
245 10 $aCorporate community relations :$bthe principle of the neighbor of choice /$cEdmund M. Burke ; foreword by Raymond V. Gilmartin.
260 $aWestport, Conn. :$bQuorum Books,$c1999.
300 $a1 online resource (xviii, 185 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
340 $gpolychrome.$2rdacc$0http://rdaregistry.info/termList/RDAColourContent/1003
347 $adata file
504 $aIncludes bibliographical references (pages 173-174) and index.
588 0 $aPrint version record.
505 0 $aPreliminaries; Contents; 1 The Psychological Contract; 2 From Balloons and T Shirts to Neighbor of Choice; 3 How to Achieve a Competitive Advantage; 4 The Company Assessment; 5 Who Are the Company's Communities; 6 The Shadow Constituencies; 7 The Community Assessment; 8 The First Strategy: Building Relationships of Trust; 9 The Second Strategy: Managing Community Issues and Concerns; 10 The Third Strategy; 11 ... And Achieve a Competitive Advantage; 12 Shaping a Social Vision: The Value Premise of the Neighbor of Choice; Selected Bibliography; Name Index; Subject Index.
520 $aThis volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees.
650 0 $aCorporate image.
650 0 $aSocial responsibility of business.
650 0 $aPublic relations.
650 2 $aPublic Relations
650 6 $aEntreprises$xImage.
650 6 $aEntreprises$xRelations publiques.
650 6 $aEntreprises$xResponsabilité sociale.
650 6 $aRelations publiques.
650 7 $acorporate image.$2aat
650 7 $apublic relations.$2aat
650 7 $aBUSINESS & ECONOMICS$xDevelopment$xSustainable Development.$2bisacsh
650 7 $aCorporate image.$2fast$0(OCoLC)fst00879659
650 7 $aPublic relations.$2fast$0(OCoLC)fst01082892
650 7 $aSocial responsibility of business.$2fast$0(OCoLC)fst01122851
650 17 $aCorporate image.$2gtt
650 17 $aSociale verantwoordelijkheid.$2gtt
650 17 $aPublic relations.$2gtt
655 7 $aElectronic books.$2gtlm
776 08 $iPrint version:$aBurke, Edmund M.$tCorporate community relations.$dWestport, Conn. : Quorum Books, 1999$z156720192X$w(DLC) 98027837$w(OCoLC)39455857
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio4240100$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS