| Record ID | marc_columbia/Columbia-extract-20221130-009.mrc:249699600:3628 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-009.mrc:249699600:3628?format=raw |
LEADER: 03628cam a2200589Ia 4500
001 4240342
005 20220625225534.0
006 m o d
007 cr cn|||||||||
008 030102s2002 nyu ob 001 0 eng d
035 $a(OCoLC)ocm51296954
035 $a(NNC)4240342
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020 $a0471226580$q(electronic bk.)
020 $a9780471226581$q(electronic bk.)
020 $a128034248X
020 $a9781280342486
020 $z9780471401797
020 $z047140179X$q(cloth ;$qalk. paper)
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037 $bOverDrive, Inc.$nhttp://www.overdrive.com
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082 04 $a658.4/56$221
084 $a85.40$2bcl
049 $aZCUA
100 1 $aHoyle, Leonard H.
245 10 $aEvent marketing :$bhow to successfully promote events, festivals, conventions, and expositions /$cLeonard H. Hoyle.
260 $aNew York :$bJ. Wiley,$c©2002.
300 $a1 online resource (xxiv, 224 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aWiley events management series.
504 $aIncludes bibliographical references (pages 209-215) and index.
588 0 $aPrint version record.
505 0 $aEvent Marketing Dedication Contents Foreword Preface Chapter 1 Introduction to Event Marketing Chapter 2 Event Promotion, Advertising, and Public Relations.
505 0 $aChapter 3 Electronic Event Marketing Strategies Chapter 4 Funding the Event Marketing Program Chapter 5 Marketing Association Meetings, Conferences, Events, and Expositions.
505 0 $aChapter 6 Marketing Corporate Meetings, Products, Services, and Events Chapter 7 Marketing Festivals, Fairs, and Other Special Events Chapter 8 Trends in Event Marketing.
520 $aEvent Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event.
650 0 $aSpecial events$xMarketing.
650 6 $aÉvénements spéciaux$xMarketing.
650 7 $aBUSINESS & ECONOMICS$xBusiness Communication$xMeetings & Presentations.$2bisacsh
650 7 $aSpecial events$xMarketing.$2fast$0(OCoLC)fst01128925
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$aHoyle, Leonard H.$tEvent marketing.$dNew York : J. Wiley, ©2002$z047140179X$w(DLC) 2001046819$w(OCoLC)48046287
830 0 $aWiley events management series.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio4240342$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS