MARC Record from marc_columbia

LEADER: 06066cam a2200865Ma 4500
001 4240961
005 20221111173129.0
006 m o d
007 cr cn|||||||||
008 010328s2000 nyu ob 001 0 eng d
010 $z 99058215
035 $a(OCoLC)ocm47010602
035 $a(NNC)4240961
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020 $a0071371478$q(electronic bk.)
020 $a9780071371476$q(electronic bk.)
020 $z0071357750
020 $z9780071357753
035 $a(OCoLC)47010602$z(OCoLC)53401416$z(OCoLC)519706134$z(OCoLC)533289263$z(OCoLC)612318629$z(OCoLC)753428995$z(OCoLC)818956855$z(OCoLC)961677878$z(OCoLC)962590964$z(OCoLC)970728106$z(OCoLC)984887614$z(OCoLC)988791313$z(OCoLC)1004444667$z(OCoLC)1004797920$z(OCoLC)1005051464$z(OCoLC)1007389037$z(OCoLC)1008912153$z(OCoLC)1013742380$z(OCoLC)1017967587$z(OCoLC)1021218326$z(OCoLC)1053024516$z(OCoLC)1056305672$z(OCoLC)1135404368
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
042 $adlr
050 4 $aHF5415.1265$b.N495 2000eb
060 4 $aHF 5415.1265$bN544 2000
072 7 $aBUS$x082000$2bisacsh
072 7 $aBUS$x041000$2bisacsh
072 7 $aBUS$x042000$2bisacsh
072 7 $aBUS$x085000$2bisacsh
082 04 $a658.8/4$221
084 $a85.40$2bcl
084 $aQP 650$2rvk
049 $aZCUA
100 1 $aNewell, Frederick,$d1926-
245 10 $aLoyalty.com :$bcustomer relationship management in the new era of Internet marketing /$cFrederick Newell.
260 $aNew York :$bMcGraw-Hill,$c©2000.
300 $a1 online resource (xx, 325 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
347 $atext file$bPDF$2rda
504 $aIncludes bibliographical references (pages 306-317) and index.
505 00 $tCarolyn's lament --$tEars of the hippopotamus --$tLeap of faith --$tFour things your customers want to tell you --$tIf nominated I will not run: if elected I will not serve --$tReal profit players are not the home run kings --$tKeeping the relationship alive --$t"Eveolution" and other surprises ahead --$tNew tools require new skills --$tCRM blueprint --$tBut what is it good for? --$tYou've got mail --$tShould telemarketing be a four-letter word? --$tThings Gutenberg never dreamed of --$tHi ho! hi ho! it's off to work we go --$t"Everything that can be invented has been invented" --$tWelcome to the new digital world --$tCan CRM save the brick-and-mortar folks? --$tManaging CRM with faceless customers --$tBecause that's where the money is --$tBut who is really your customer? --$tMedia awaken to CRM --$tWhen you care enough --$tReorganizing using the CRM initiative --$tCustomer involvement: RadioShack's sophisticated CRM programs --$tHopelessly devoted to you ... ta da! --$tMissing link: "prodices" --$tIt's a matter of degrees --$tRecognizing the power of the consumer --$tInformation is knowledge, knowledge is power, and power can be frightening --$tCRM and profits: making the case.
506 $3Use copy$fRestrictions unspecified$2star$5MiAaHDL
520 1 $a"Loyalty.com outlines what the new technology means for marketers in every field and provides specific, easy-to-implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies. Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological advances, it shows you how to give customers what they want to buy as opposed to what you want to sell them - and win customer share as opposed to market share."--Jacket.
533 $aElectronic reproduction.$b[S.l.] :$cHathiTrust Digital Library,$d2011.$5MiAaHDL
538 $aMaster and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.$uhttp://purl.oclc.org/DLF/benchrepro0212$5MiAaHDL
583 1 $adigitized$c2011$hHathiTrust Digital Library$lcommitted to preserve$2pda$5MiAaHDL
588 0 $aPrint version record.
650 0 $aInternet marketing.
650 0 $aCustomer relations.
650 6 $aMarketing sur Internet.
650 6 $aRelations avec la clientèle.
650 6 $aConsommateurs$xFidélité.
650 7 $aBUSINESS & ECONOMICS$xIndustrial Management.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement Science.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xOrganizational Behavior.$2bisacsh
650 7 $aCustomer relations.$2fast$0(OCoLC)fst00885533
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 17 $aE-commerce.$2gtt
650 17 $aKlantgerichtheid.$2gtt
650 17 $aInternet.$2gtt
650 7 $aKundenmanagement$2gnd
650 7 $aTelemarketing$2gnd
650 7 $aInternet$2gnd
650 2 $aInternet
650 2 $aPublic Relations
650 2 $aConsumer Behavior$xmethods.
650 2 $aAdvertising
650 2 $aCommerce
650 2 $aInterpersonal Relations
655 4 $aElectronic books.
776 08 $iPrint version:$aNewell, Frederick, 1926-$tLoyalty.com.$dNew York : McGraw-Hill, ©2000$z0071357750$w(DLC) 99058215$w(OCoLC)42790834
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio4240961$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS