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MARC Record from marc_columbia

Record ID marc_columbia/Columbia-extract-20221130-009.mrc:256707947:3169
Source marc_columbia
Download Link /show-records/marc_columbia/Columbia-extract-20221130-009.mrc:256707947:3169?format=raw

LEADER: 03169cam a2200601Ma 4500
001 4242106
005 20220703225440.0
006 m o d
007 cr cn|||||||||
008 020605s2001 nyua ob 001 0 eng d
010 $z 00048066
035 $a(OCoLC)ocm50175496
035 $a(NNC)4242106
040 $aN$T$beng$epn$cN$T$dOCLCQ$dBAKER$dYDXCP$dOCLCQ$dHNW$dOCLCQ$dTUU$dOCLCQ$dTNF$dOCLCQ$dZCU$dOCLCF$dOCLCQ$dREDDC$dTEFOD$dQT5$dMERUC$dCCO$dE7B$dFVL$dOCLCQ$dTEFOD$dOCLCQ$dD6H$dOCLCQ$dSUR$dOCLCQ$dSAV$dQT7$dLUE$dOCLCQ$dINT$dTOF$dOCLCQ$dSFB$dINARC$dFWR$dOCLCO
019 $a53462793$a70740012$a533471187$a551341561$a559299779$a646705595$a722097560$a727987535$a961643627$a962707679$a984859703$a1007370496$a1053296172$a1057259960$a1066989660$a1125446640$a1135428469$a1256501881$a1295876581$a1295985514
020 $a0071395679$q(electronic bk.)
020 $a9780071395670$q(electronic bk.)
020 $z0658006223 (acid-free paper)
035 $a(OCoLC)50175496$z(OCoLC)53462793$z(OCoLC)70740012$z(OCoLC)533471187$z(OCoLC)551341561$z(OCoLC)559299779$z(OCoLC)646705595$z(OCoLC)722097560$z(OCoLC)727987535$z(OCoLC)961643627$z(OCoLC)962707679$z(OCoLC)984859703$z(OCoLC)1007370496$z(OCoLC)1053296172$z(OCoLC)1057259960$z(OCoLC)1066989660$z(OCoLC)1125446640$z(OCoLC)1135428469$z(OCoLC)1256501881$z(OCoLC)1295876581$z(OCoLC)1295985514
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
037 $aD02167CB-BEEF-49B9-AEC3-597F475E51C6$bOverDrive, Inc.$nhttp://www.overdrive.com
050 4 $aHF5861$b.K47 2001eb
072 7 $aBUS$x043030$2bisacsh
072 7 $aBUS$x043040$2bisacsh
072 7 $aBUS$x026000$2bisacsh
082 04 $a658.8/4$221
049 $aZCUA
100 1 $aKern, Russell.
245 10 $aS.U.R.E.-fire direct response marketing :$bgenerating business-to-business sales leads for bottom-line success /$cRussell M. Kern.
246 3 $aSure-fire direct response marketing
260 $aNew York :$bMcGraw-Hall,$c©2001.
300 $a1 online resource (xxii, 277 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 263-265) and index.
504 $aIncludes webliographies (pages 259-261).
588 0 $aPrint version record.
546 $aEnglish.
650 0 $aAdvertising, Direct-mail.
650 0 $aDirect marketing.
650 6 $aPublicité directe.
650 6 $aMarketing direct.
650 7 $adirect mail.$2aat
650 7 $aBUSINESS & ECONOMICS$xInternational$xMarketing.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMarketing$xMultilevel.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xExports & Imports.$2bisacsh
650 7 $aAdvertising, Direct-mail.$2fast$0(OCoLC)fst00797916
650 7 $aDirect marketing.$2fast$0(OCoLC)fst00894544
655 4 $aElectronic books.
776 08 $iPrint version:$aKern, Russell.$tS.U.R.E.-fire direct response marketing.$dNew York : McGraw-Hall, ©2001$z0658006223$w(DLC) 00048066
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio4242106$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS