| Record ID | marc_columbia/Columbia-extract-20221130-009.mrc:257159792:2812 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-009.mrc:257159792:2812?format=raw |
LEADER: 02812cam a2200577Ma 4500
001 4242225
005 20220709225231.0
006 m o d
007 cr cn|||||||||
008 011127s2001 cauk ob 000 0 eng d
010 $z 2001000639
035 $a(OCoLC)ocm49569284
035 $a(NNC)4242225
040 $aN$T$beng$epn$cN$T$dOCLCQ$dYDXCP$dOCLCQ$dTUU$dOCLCQ$dTNF$dOCLCQ$dZCU$dOCLCO$dOCLCF$dOCLCQ$dMWM$dSUR$dOCLCQ$dSAV$dQT7$dLUE$dOCLCQ$dINT$dTOF$dOCLCQ$dCHBRC$dINARC$dOCLCO
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020 $a0787960071$q(electronic bk.)
020 $a9780787960070$q(electronic bk.)
020 $z0787955299$q(alk. paper)
020 $z9780787955298$q(alk. paper)
035 $a(OCoLC)49569284$z(OCoLC)533380667$z(OCoLC)961659856$z(OCoLC)962702640$z(OCoLC)970723753$z(OCoLC)984852359$z(OCoLC)1007412056$z(OCoLC)1053036378$z(OCoLC)1135433439$z(OCoLC)1193378461
050 4 $aHG177$b.L57 2001eb
072 7 $aBUS$x036000$2bisacsh
082 04 $a658.15/224$221
084 $a85.40$2bcl
049 $aZCUA
100 1 $aLister, Gwyneth J.
245 10 $aBuilding your direct mail program /$cGwyneth J. Lister.
250 $a1st ed.
260 $aSan Francisco :$bJossey-Bass,$c©2001.
300 $a1 online resource (xxv, [82] pages) :$bforms.
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aThe Jossey-Bass nonprofit and public management series
504 $aIncludes bibliographical references (pages 79-82).
588 0 $aPrint version record.
505 2 $aUnderstanding Direct Mail Fund Raising. Creating Your Case for Support. Identifying Your Donors. Building Your Donor Base. Assembling the Direct Mail Package. Planning Your Mailings. Assessing Your Costs. Testing and Evaluating Your Direct Mail Efforts. Thanking Your Donors. Putting It All Together. Resources.
650 0 $aDirect-mail fund raising.
650 0 $aFund raising.
650 6 $aCollecte de fonds par la poste.
650 6 $aCollecte de fonds.
650 7 $afund raising.$2aat
650 7 $aBUSINESS & ECONOMICS$xInvestments & Securities$xGeneral.$2bisacsh
650 7 $aDirect-mail fund raising.$2fast$0(OCoLC)fst00894568
650 7 $aFund raising.$2fast$0(OCoLC)fst00936143
655 4 $aElectronic books.
776 08 $iPrint version:$aLister, Gwyneth J.$tBuilding your direct mail program.$b1st ed.$dSan Francisco : Jossey-Bass, ©2001$z0787955299$w(DLC) 2001000639$w(OCoLC)45841481
830 0 $aJossey-Bass nonprofit and public management series.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio4242225$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS