MARC Record from marc_columbia

LEADER: 12459cam a2200757Ma 4500
001 4243434
005 20220730225304.0
006 m o d
007 cr cn|||||||||
008 010614s2000 nyua o 001 0 eng d
035 $a(OCoLC)ocm48138502
035 $a(NNC)4243434
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019 $a170958191$a533311636$a760936503$a895122335$a961641584$a962659964$a984878551$a1007378973$a1020510237$a1028566531$a1053043105$a1055829456$a1077484020$a1081064522$a1109162428$a1200073584
020 $a0585373205$q(electronic bk.)
020 $a9780585373201$q(electronic bk.)
020 $a9997006607
020 $a9789997006608
020 $z0789721937
020 $z9780789721938$q(pbk.)
035 $a(OCoLC)48138502$z(OCoLC)170958191$z(OCoLC)533311636$z(OCoLC)760936503$z(OCoLC)895122335$z(OCoLC)961641584$z(OCoLC)962659964$z(OCoLC)984878551$z(OCoLC)1007378973$z(OCoLC)1020510237$z(OCoLC)1028566531$z(OCoLC)1053043105$z(OCoLC)1055829456$z(OCoLC)1077484020$z(OCoLC)1081064522$z(OCoLC)1109162428$z(OCoLC)1200073584
042 $adlr
043 $an-us---
050 4 $aHD30.37$bF56 2000eb
072 7 $aBUS$x043030$2bisacsh
072 7 $aBUS$x043040$2bisacsh
072 7 $aBUS$x026000$2bisacsh
082 04 $a658.8/4$221
049 $aZCUA
100 1 $aFiore, Frank,$d1946-
245 14 $aThe complete idiot's guide to starting an online business /$cby Frank Fiore.
246 30 $aIdiot's guide to starting an online business
246 30 $aStarting an online business
260 $aIndianapolis, Ind. :$bQue,$c2000.
300 $a1 online resource (xiv, 345 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
500 $aIncludes index.
588 0 $aPrint version record.
506 $3Use copy$fRestrictions unspecified$2star$5MiAaHDL
520 $aThis book includes the quick and easy way to establish your very own online business; idiot-proof steps on starting your business for free; and down-to-earth advice to bring customers to your site and make them come back for more.
533 $aElectronic reproduction.$b[Place of publication not identified] :$cHathiTrust Digital Library,$d2011.$5MiAaHDL
538 $aMaster and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.$uhttp://purl.oclc.org/DLF/benchrepro0212$5MiAaHDL
583 1 $adigitized$c2011$hHathiTrust Digital Library$lcommitted to preserve$2pda$5MiAaHDL
505 00 $gPart 1$tStaking Your Claim$g5 --$g1$tPutting the "e" in eCommerce$g7 --$tWhat's Happening Here?$g8 --$tWhat Is the Big Deal?$g9 --$tThe "Dot-Com" Craze$g11 --$tJust the Stats, Ma'am, Just the Stats$g12 --$tToday's eShopper$g13 --$tKeep Your Eye on the eCommerce Puck$g14 --$g2$tWhat's the Big Idea? Identifying a Need$g17 --$tShould I Sell a Product or Service?$g19 --$tThe Main Types of Online Businesses$g20 --$tDr. Maslow I Presume! -- Meeting Basic Human Needs$g22 --$tMeeting Physical Needs$g22 --$tMeeting Safety Needs$g23 --$tBelonging Needs$g25 --$tEsteem Needs$g26 --$tSelling Your Creative Work$g26 --$g3$tWWW -- The Wild and Wooly Web$g29 --$tSelling Off the Web -- Let Me Count the Ways$g29 --$tSelling Off a Web Site$g30 --$tSelling Off a Network$g30 --$tSelling Off Auctions$g34 --$tSelling Off Email Lists$g36 --$tSelling Off Classifieds$g37 --$tSelling Off Online Malls$g38 --$g4$tCreating a Unique Selling Position$g41 --$tCommerce Turned on Its Head -- The Shopper in Control$g42 --$tThere's More Than One Way to Skin a Price Tag$g44 --$tFixed Pricing$g44 --$tOnline Haggling$g44 --$tOnline Auctions$g44 --$tGroup Buying$g46 --$tUSP -- Your Unique Selling Position$g46 --$tCreating Your USP$g48 --$g5$tThe Business Plan -- Planning Your Online Business$g51 --$tGet a Plan, Man!$g51 --$tBusiness Plan Tips$g52 --$tWhere to Find Sample Business Plans$g53 --$tGreat Idea! But Is It a Business?$g55 --$tGet to the Point! -- The Executive Summary$g56 --$tWho and What Are You?$g58 --$tWhat Is the Market and How Big Is It?$g59 --$tHow Will You Promote Your Product?$g59 --$tDo You Have the Team to Do It?$g60 --$tRunning Through the Numbers$g60 --$g6$tGetting the Dough$g63 --$tBringing Home the Bacon$g63 --$tHow Much Do You Need?$g64 --$tWhat Type of Financing Is Right for You?$g65 --$tAnte Up, Fella!$g67 --$tHow Much Do You Love Me? Let Me Count the Money$g68 --$tVenture Capitalists$g69 --$tFunding Stages$g70 --$tHunting the Big Game$g70 --$tGetting the Venture Capitalist's Attention$g71 --$tMatchmaker, Matchmaker, Find Me Some Bucks!$g73 --$gPart 2$tSetting Up Shop$g75 --$g7$tGetting Started -- First Steps$g77 --$tRegistering a Domain Name$g78 --$tWhere to Start$g79 --$tHere's the Process to Follow$g79 --$tFinding a Home$g81 --$teCommerce Host Essentials$g82 --$tCost$g82 --$tBandwidth$g84 --$tTech Support$g84 --$tYour Shopping List$g85 --$g8$tHosting Your Store for Free$g89 --$tSelling from a Personal Web Page$g90 --$tAmerica Online$g91 --$tGeoCities$g92 --$tAngelfire/Tripod$g93 --$tXoom$g94 --$tQuick and Easy Online Store Builders$g94 --$tBigStep$g95 --$teCongo$g96 --$tFreeMerchant$g97 --$teCommerce Enables Your Existing Web Site for Free$g98 --$tVstore$g99 --$tNexchange$g100 --$tOne Minute Shopper$g101 --$g9$tHosting with an ISP$g103 --$tAll-In-One Hosting Services$g104 --$tYahoo! Store$g104 --$tiCat Web Store$g106 --$teBiz Builder$g107 --$tShop Builder$g109 --$tChoosing an ISP Hosting Service$g110 --$tThe Nature of the Beast$g111 --$tEssential Services$g113 --$tConnection Speed$g113 --$tSpace and Site Requirements$g114 --$tUnlimited Email Addresses and Auto-Responders$g114 --$tcgi-bin Access$g115 --$tMailing List Programs$g116 --$tWhat Should You Expect to Pay$g117 --$g10$tBe Your Own Host$g119 --$tMoving Your Web Site$g120 --$tIn-House, Co-Located, or Dedicated Host Service?$g122 --$tCo-Location Host Services$g123 --$tDedicated Host Services$g124 --$tHosting Requirements$g125 --$tShould You Hire a Pro?$g125 --$tWhat's It Cost?$g126 --$tTime Is Money$g127 --$g11$tBuilding Your Web Store$g129 --$tWeb Site Essentials$g130 --$tFast Loading Pages$g131 --$tThe Right Look and Feel$g131 --$tPhotos and Graphics$g132 --$tBasic Page Elements$g133 --$tWeb Site Tool Kit$g136 --$tHTML Editors$g137 --$tGraphics Tools$g138 --$tFTP Software$g140 --$tThe Six Most Important Things You Need to Have on Your Site$g141 --$g1$tShop Now! -- Start Them Shopping Right Away$g141 --$g2$tAbout Page -- Let Them Know Who You Are$g142 --$g3$tFAQs -- The First Place Your Customer Turns To$g142 --$g4$tFull Contact Information -- Address, Phone, Fax, Email$g144 --$g5$tPrivacy Policy -- Get on the Right Side of the FTC$g144 --$g6$tShipping Policies -- Tell Them the Full Cost of Shipping and Handling$g146 --$gPart 3$teCommerce Basics$g147 --$g12$tThe 3 Cs of eCommerce$g149 --$tContent -- Turn Your Site into a Learning Fountain$g150 --$tThe Referrer$g150 --$tThe Informer$g151 --$tThe Advisor$g153 --$tThe Context Provider$g153 --$tCommunity -- Building an Interactive Community$g154 --$tDiscussion Boards or Forums$g155 --$tChat Rooms$g156 --$tDiscussion Lists$g157 --$tNewsletters$g159 --$tCommerce -- Adding Multiple Revenue Streams$g160 --$g13$tMeeting the Customer's Expectations$g163 --$tThe Big Five of Online Shopping$g164 --$tSelection -- Do You Have What They Want?$g164 --$tPrice -- Is Your Price Right?$g167 --$tService -- How Do You Measure Up?$g169 --$tConvenience -- Are You Easy to Do Business With?$g172 --$tSecurity -- How Trustworthy Is Your Site?$g173 --$g14$tThe Seven Cardinal Sins of eCommerce$g177 --$tVanity -- Going It Alone$g177 --$tGreed -- Forcing a Square Peg into a Round Hole$g179 --$tEnvy -- Keeping Up with the Nerds$g180 --$tGluttony -- Is It Bigger than 60K?$g180 --$tSloth -- Neglecting Security and Customer Convenience$g181 --$tLust -- You Gotta Love Those Plug-Ins$g183 --$tWrath -- Do You Hate Your Customer?$g184 --$gPart 4$tDelivering the Goods$g187 --$g15$tTaking the Order$g189 --$tThe Order Form$g190 --$tRegistration Request$g190 --$tCustomer Contact Information$g191 --$tProduct Information and Order Costs$g192 --$tCustomer Billing and Shipping Information$g193 --$tOptional Services Request$g194 --$tHow Do I Pay Thee? Let Me Count the Ways$g194 --$tPayment Methods$g195 --$tPayment Types$g198 --$tOnline Fraud$g201 --$tHow to Avoid Online Fraud$g202 --$tWarning Signs of Fraud$g202 --$tYou Suspect Fraud -- What Do You Do?$g204 --$g16$tFulfillment and Shipping$g205 --$tThe Shopping Cart$g206 --$tThe Cash Register$g207 --$tSetting Up a Merchant Account -- The Rules$g208 --$tChoosing a Fulfillment Partner$g213 --$tUsing Your Suppliers for Fulfillment$g214 --$tThe Tax Man Cometh$g215 --$g17$tCustomer Service$g217 --$tService Elements -- It's the Customer, Stupid!$g218 --$tCustomer Service Starts Before the Sale$g218 --$tServing the Customer During the Sale$g222 --$tService After the Sale -- The True Test of Customer Care$g224 --$tHandling Disgruntled Customers$g225 --$gPart 5$tPromoting Your Online Business$g227 --$g18$tMarketing Your eBusiness$g229 --$tHello! Here I Am! -- Letting the Web Shopper Know You Exist$g230 --$tSearch Engine Optimization$g231 --$tGrass-Roots Marketing$g235 --$tCreating Consumer Flypaper -- Attracting Shoppers to Your Site$g241 --$tPromotional Announcements$g242 --$tLoyalty Programs$g244 --$g19$tSpeaking the Language of Net Advertising$g247 --$tThe Language of Net Advertising$g248 --$tCPM or Cost per Thousand Impressions$g249 --$tCPC or Cost per Click$g250 --$tCPA, CPT, and CPS$g251 --$tAdvertising Strategies and Placement$g251 --$tBanner Ads and Ad Networks$g252 --$tOpt-in Email Advertising$g254 --$tAdvertising in Newsletters and eZines$g256 --$tMeasuring Your Ad Strategy$g258 --$g20$tPromoting Your Site for FREE! -- From Meatspace to Cyberspace$g261 --$tMeatspace -- Start in the Real World$g262 --$tListing Your Site -- Getting the Word Out$g263 --$tMultiple Submission Sites$g263 --$tWhat's New Sites$g265 --$tWhat's Hot and Cool Sites$g266 --$tBusiness Listings and Classified Ads$g266 --$tBanner Ads$g268 --$tWeb Rings$g269 --$tCommunity Participation -- Newsgroups and Discussion Boards$g269 --$tCommunity Participation -- Discussion Lists, Live Chat, and Newsletters$g271 --$g21$tContests, Give-Aways, and Shopper Services$g275 --$tThe Luck of the Draw$g276 --$tStructuring Your Sweepstakes$g277 --$tKeeping It Legal$g279 --$tGive-Aways$g280 --$tShopper Services$g282 --$g22$tPR -- Getting the Word Out$g285 --$tCreating the Buzz$g286 --$tPlace a Press Room on Your Site$g288 --$tWriting the Press Release$g289 --$tWhere to Release?$g291 --$tPR Do's and Don'ts$g294 --$g23$t10 Ways to Drive Customers Away from Your Site$g297 --$tConfuse Your Customers$g297 --$tStay Anonymous$g298 --$tOffer at Retail$g298 --$tFrame Your Page$g299 --$tSurprise Them with Shipping Costs$g299 --$tManual Order Forms$g299 --$tMake Them Wait$g300 --$tNeglect to Address Privacy$g300 --$tKeep Security a Secret$g300 --$tSPAM Your Customers$g301.
650 0 $aBusiness enterprises$xComputer networks.
650 0 $aInternet marketing.
650 0 $aElectronic commerce.
650 0 $aWeb sites$xDesign.
650 6 $aEntreprises$xRéseaux d'ordinateurs.
650 6 $aMarketing sur Internet.
650 6 $aCommerce électronique.
650 6 $aSites Web$xConception.
650 7 $aBUSINESS & ECONOMICS$xInternational$xMarketing.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMarketing$xMultilevel.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xExports & Imports.$2bisacsh
650 7 $aBusiness enterprises$xComputer networks.$2fast$0(OCoLC)fst00842531
650 7 $aElectronic commerce.$2fast$0(OCoLC)fst00906906
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aWeb sites$xDesign.$2fast$0(OCoLC)fst01173252
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$aFiore, Frank, 1946-$tComplete idiot's guide to starting an online business.$dIndianapolis, Ind. : Que, 2000$z0789721937
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio4243434$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS