MARC Record from marc_columbia

LEADER: 02369cam a2200529Ma 4500
001 4245470
005 20220514225240.0
006 m o d
007 cr cn|||||||||
008 000112s1998 ilu ob 001 0 eng d
035 $a(OCoLC)ocm43476893
035 $a(NNC)4245470
040 $aN$T$beng$epn$cN$T$dOCL$dOCLCQ$dOCL$dYDXCP$dOCLCQ$dHALAN$dOCLCQ$dTUU$dOCLCQ$dTNF$dOCLCQ$dZCU$dOCLCF$dOCLCQ$dMWM$dPLS$dOCLCQ$dSAV$dICD$dQT7$dLUE$dOCLCQ$dINT$dTOF$dOCLCQ$dTKN$dM8D$dJZ6$dOCLCO
019 $a532484533$a961633775$a962594608
020 $a0585140014$q(electronic bk.)
020 $a9780585140018$q(electronic bk.)
020 $z0844232432
035 $a(OCoLC)43476893$z(OCoLC)532484533$z(OCoLC)961633775$z(OCoLC)962594608
050 4 $aHF5415.1263$b.B58 1998eb
072 7 $aBUS$x043030$2bisacsh
072 7 $aBUS$x043040$2bisacsh
072 7 $aBUS$x026000$2bisacsh
082 04 $a658.8/4$221
049 $aZCUA
100 1 $aBly, Robert W.
245 10 $aBusiness to business direct marketing :$bproven direct response methods to generate more leads and sales /$cRobert W. Bly.
246 30 $aDirect marketing
250 $a2nd ed.
260 $aLincolnwood, Ill. :$bNTC Business Books,$c©1998.
300 $a1 online resource (xii, 403 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 389-395) and index.
505 00 $gPart I$tFundamentals of Effective Business-to-Business Direct Marketing --$gPart II$tBusiness-to-Business Direct Marketing Tasks.
588 0 $aPrint version record.
650 0 $aIndustrial marketing.
650 6 $aMarketing industriel.
650 7 $aBUSINESS & ECONOMICS$xInternational$xMarketing.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMarketing$xMultilevel.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xExports & Imports.$2bisacsh
650 7 $aIndustrial marketing.$2fast$0(OCoLC)fst00971345
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$aBly, Robert W.$tBusiness to business direct marketing.$b2nd ed.$dLincolnwood, Ill. : NTC Business Books, ©1998$z0844232432$w(DLC) 97029941$w(OCoLC)37315410
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio4245470$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS