MARC Record from marc_columbia

LEADER: 04519cam a2200745Ma 4500
001 4246316
005 20210226093930.0
006 m o d
007 cr cn|||||||||
008 000807s1993 njua ob 001 0 eng d
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020 $a0585208034$q(electronic bk.)
020 $a9780585208039$q(electronic bk.)
020 $z0805813772
020 $z0805804900$q(alk. paper)
020 $z9780805804904$q(alk. paper)
020 $z9780805813777$q(pbk.)
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035 $a(NNC)4246316
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035 $a4246316
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050 4 $aBF637.P4$bP39 1993eb
072 7 $aSEL$x021000$2bisacsh
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084 $a77.61$2bcl
100 1 $aPerloff, Richard M.$0http://id.loc.gov/authorities/names/n85037061
245 14 $aThe dynamics of persuasion /$cRichard M. Perloff.
260 $aHillsdale, N.J. :$bL. Erlbaum,$c1993.
300 $a1 online resource (xii, 411 pages) :$billustrations.
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
347 $atext file$bPDF$2rda
490 1 $aCommunication textbook series. General communication theory and methodology
504 $aIncludes bibliographical references (pages 355-394) and indexes.
505 0 $apt. 1. Foundations of Persuasion. 1. Introduction: A Case Study in Persuasion. 2. Defining and Measuring Attitudes. 3. Attitude Formation: Myths, Theories, and Evidence. 4. Attitudes and Behavior -- pt. II. Changing Attitudes and Behaviors. 5. Cognitive Processing Models of Persuasion. 6. "Who Says It": Source Factors in Persuasion. 7. Message Effects. 8. Channel and Receiver Factors. 9. Social Judgment Theory. 10. Cognitive Dissonance Theory -- pt. III. Communication Approaches. 11. Interpersonal Persuasion. 12. Information Campaigns.
588 0 $aPrint version record.
506 $aAccess to Internet version restricted to York University faculty, staff and students.
650 0 $aPersuasion (Psychology)$0http://id.loc.gov/authorities/subjects/sh85100175
650 0 $aMass media$xPsychological aspects.$0http://id.loc.gov/authorities/subjects/sh2008107498
650 0 $aAttitude change.$0http://id.loc.gov/authorities/subjects/sh85009411
650 6 $aPersuasion (Psychologie)
650 6 $aMédias$xAspect psychologique.
650 6 $aChangement d'attitude.
650 7 $aSELF-HELP$xMotivational & Inspirational.$2bisacsh
650 7 $aAttitude change.$2fast$0(OCoLC)fst00820879
650 7 $aMass media$xPsychological aspects.$2fast$0(OCoLC)fst01011284
650 7 $aPersuasion (Psychology)$2fast$0(OCoLC)fst01058890
650 17 $aOverreding.$2gtt
650 17 $aAttitudeverandering.$2gtt
650 7 $aBeeinflussung.$2gnd
650 7 $aPsychologie.$2gnd
650 7 $aKommunikation.$2gnd
650 7 $aComunicacao de massa.$2larpcal
650 7 $aAtitudes.$2larpcal
650 7 $aModificacao do comportamento.$2larpcal
655 4 $aElectronic books.
655 0 $aElectronic books.
776 08 $iPrint version:$aPerloff, Richard M.$tDynamics of persuasion.$dHillsdale, N.J. : L. Erlbaum, 1993$z0805813772$w(DLC) 92035942$w(OCoLC)26973855
830 0 $aCommunication textbook series.$pGeneral communication theory and methodology.$0http://id.loc.gov/authorities/names/n89665270
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio4246316$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS