| Record ID | marc_columbia/Columbia-extract-20221130-009.mrc:279861955:5000 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-009.mrc:279861955:5000?format=raw |
LEADER: 05000cam a2200829Ma 4500
001 4247918
005 20221111173422.0
006 m o d
007 cr cn|||||||||
008 000404s1997 maua ob 001 0 eng d
010 $z 96041597
035 $a(OCoLC)ocm43803107
035 $a(NNC)4247918
040 $aN$T$beng$epn$cN$T$dOCL$dOCLCQ$dOCL$dYDXCP$dOCLCQ$dHALAN$dOCLCQ$dTUU$dOCLCQ$dTNF$dOCLCQ$dZCU$dOCLCF$dOCLCQ$dQT5$dOCLCQ$dSUR$dC@V$dOCLCQ$dICD$dQT7$dMNS$dLUE$dMUO$dOCLCQ$dINT$dTOF$dOCLCQ$dWYU$dXMC$dVLB$dSFB$dYDX$dUKSSU$dAJS$dOCLCA$dOCLCO
019 $a532505665$a758926045$a961678263$a962714913$a984880818$a989899791$a1007408171$a1020532415$a1052992520$a1105735120$a1123224714$a1127948020$a1135406428$a1147260782$a1154865696$a1158218151$a1188978231$a1197040648
020 $a0585118868$q(electronic bk.)
020 $a9780585118864$q(electronic bk.)
020 $z0875847595
035 $a(OCoLC)43803107$z(OCoLC)532505665$z(OCoLC)758926045$z(OCoLC)961678263$z(OCoLC)962714913$z(OCoLC)984880818$z(OCoLC)989899791$z(OCoLC)1007408171$z(OCoLC)1020532415$z(OCoLC)1052992520$z(OCoLC)1105735120$z(OCoLC)1123224714$z(OCoLC)1127948020$z(OCoLC)1135406428$z(OCoLC)1147260782$z(OCoLC)1154865696$z(OCoLC)1158218151$z(OCoLC)1188978231$z(OCoLC)1197040648
050 4 $aHF5415.1265$b.H34 1997eb
060 4 $aHF 5415.1265$bH141 1997
072 7 $aBUS$x043000$2bisacsh
072 7 $aBUS$x078000$2bisacsh
080 $a658.872
082 04 $a658.8/00285/467$220
084 $a85.40$2bcl
049 $aZCUA
100 1 $aHagel, John.
245 10 $aNet gain :$bexpanding markets through virtual communities /$cJohn Hagel III, Arthur G. Armstrong.
260 $aBoston :$bHarvard Business School Press,$c©1997.
300 $a1 online resource (xv, 235 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 221-224) and index.
505 00 $gPart I$tThe real value of virtual communities --$gChapter 1$tThe race belongs to the swift$g2 --$gPart II$tBuilding a virtual community --$gPart III$tPositioning to win the broader game --$tManagement agenda$g217.
588 0 $aPrint version record.
520 $aThis Book is the Manifesto for a new generation of competitors who want to reap the elusive rewards of the on-line economy. Like no book, Net Gain identifies where the real value lies on the Internet and on other networks. It is the first to give you the strategic tools for determining how much your company will need to invest - and how much and where it stands to gain - by building a successful virtual community.
520 8 $aFrom the offerings of commercial on-line services like the Motley Fool investment community to Internet communities of book lovers who gather a Amazon.com, Net Gain offers real-world scenarios and lessons for building value and creating competitive advantage. The authors - on the cutting edge of the on-line economy as leaders of McKinsey & Company's multimedia practiceexplain why some ventures - like Apple's on-line service, e-World - failed and why the Walt Disney Company cannot afford not to organize an on-line community that targets children. They suggest that to compete in the on-line economy, you must establish an entirely new organizational mindset toward product development, marketing, customer service, and distribution and rethink your company's relationships to customers, suppliers, and competitors.
546 $aEnglish.
650 0 $aInternet marketing.
650 0 $aCustomer relations.
650 7 $aBUSINESS & ECONOMICS$xMarketing$xGeneral.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xDistribution.$2bisacsh
650 7 $aCustomer relations.$2fast$0(OCoLC)fst00885533
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 2 $aCommerce
650 2 $aComputer Communication Networks
650 2 $aMarketing
650 2 $aInternet
650 2 $aConsumer Behavior
650 2 $aPublic Relations
650 6 $aMarketing sur Internet.
650 6 $aRelations avec la clientèle.
650 7 $aCommerce électronique.$2eclas
650 7 $aMarketing.$2eclas
650 7 $aAnalyse économique.$2eclas
650 7 $aModèles économiques.$2eclas
651 7 $aEtats-Unis d'Amérique.$2eclas
650 17 $aInternet.$2gtt
650 17 $aMarketing.$2gtt
650 17 $aE-commerce.$2gtt
650 7 $aMarketing & Sales.$2hilcc
650 7 $aCommerce.$2hilcc
650 7 $aBusiness & Economics.$2hilcc
653 $aVirtual communities.
655 4 $aElectronic books.
655 0 $aElectronic books.
700 1 $aArmstrong, Arthur.
776 08 $iPrint version:$aHagel, John.$tNet gain.$dBoston : Harvard Business School Press, ©1997$z0875847595$w(DLC) 96041597$w(OCoLC)35331347
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio4247918$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS