MARC Record from marc_columbia

LEADER: 05473cam a2200781Ma 4500
001 4248085
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006 m o d
007 cr cn|||||||||
008 980721s1999 nyua ob 001 0 eng d
010 $z 98037927
035 $a(OCoLC)ocm42417797
035 $a(NNC)4248085
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020 $z0070653623
020 $z9780070653627
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082 04 $a658$221
084 $a85.05$2bcl
049 $aZCUA
100 1 $aTrout, Jack.
245 14 $aThe power of simplicity :$ba management guide to cutting through the nonsense and doing things right /$cJack Trout with Steve Rivkin.
260 $aNew York :$bMcGraw-Hill,$c©1999.
300 $a1 online resource (x, 205 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 193-196) and index.
588 0 $aPrint version record.
505 00 $tThe Basics of Simplicity.$g1.$tSimplicity. Why people fear it so much.$g2.$tCommon sense. It can make things happen.$g3.$tComplex language. It can cloud people's minds --$tManagement Issues.$g4.$tInformation. Too much can confuse you.$g5.$tConsultants. The source of a lot of nonsense.$g6.$tCompetitors. Simply think of them as the enemy.$g7.$tStrategy. It's all about differentiation.$g8.$tCustomer orientation. It's a given, not a difference.$g9.$tAnnual budgets. A simple way to maximize your dollars.$g10.$tPrices. Simple guidelines to get them right --$tLeadership Issues.$g11.$tMission statements. All they add is needless confusion.$g12.$tLeadership. It's about leading the charge.$g13.$tLong-term planning. It's just wishful thinking.
506 $3Use copy$fRestrictions unspecified$2star$5MiAaHDL
520 $aPresents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation.
533 $aElectronic reproduction.$b[S.l.] :$cHathiTrust Digital Library,$d2011.$5MiAaHDL
538 $aMaster and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.$uhttp://purl.oclc.org/DLF/benchrepro0212$5MiAaHDL
583 1 $adigitized$c2011$hHathiTrust Digital Library$lcommitted to preserve$2pda$5MiAaHDL
546 $aEnglish.
650 0 $aIndustrial management.
650 0 $aSimplicity.
650 6 $aGestion d'entreprise.
650 6 $aSimplicité.
650 7 $aBUSINESS & ECONOMICS$xManagement Science.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xOrganizational Behavior.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xIndustrial Management.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement.$2bisacsh
650 7 $aIndustrial management.$2fast$0(OCoLC)fst00971246
650 7 $aSimplicity.$2fast$0(OCoLC)fst01119135
650 17 $aManagement.$2gtt
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aRivkin, Steve,$d1947-
776 08 $iPrint version:$aTrout, Jack.$tPower of simplicity.$dNew York : McGraw-Hill, ©1999$z0070653623$w(DLC) 98037927$w(OCoLC)39545994
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio4248085$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS