MARC Record from marc_columbia

LEADER: 02374cam a2200517Ma 4500
001 4249950
005 20220521225424.0
006 m o d
007 cr cn|||||||||
008 010425s2000 nyua o 001 0 eng d
010 $z 99054038
035 $a(OCoLC)ocm47009588
035 $a(NNC)4249950
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019 $a49517915$a427268273$a647634689$a961688104$a962643117$a984879959$a1007388149$a1020535387$a1053016825$a1135384644$a1200055617$a1295895509$a1295982457
020 $a0071378081$q(electronic bk.)
020 $a9780071378086$q(electronic bk.)
020 $z0071352872
035 $a(OCoLC)47009588$z(OCoLC)49517915$z(OCoLC)427268273$z(OCoLC)647634689$z(OCoLC)961688104$z(OCoLC)962643117$z(OCoLC)984879959$z(OCoLC)1007388149$z(OCoLC)1020535387$z(OCoLC)1053016825$z(OCoLC)1135384644$z(OCoLC)1200055617$z(OCoLC)1295895509$z(OCoLC)1295982457
050 4 $aHF5415.126$b.N37 2000eb
072 7 $aBUS$x043030$2bisacsh
072 7 $aBUS$x043040$2bisacsh
072 7 $aBUS$x026000$2bisacsh
082 04 $a658.8/4$221
049 $aZCUA
100 1 $aNash, Edward.
245 10 $aDirect marketing :$bstrategy, planning, execution /$cEdward Nash.
250 $a4th ed.
260 $aNew York :$bMcGraw Hill,$c2000.
300 $a1 online resource (xxxii, 600 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
500 $aIncludes index.
588 0 $aPrint version record.
546 $aEnglish.
650 0 $aDirect marketing.
650 6 $aMarketing direct.
650 7 $aBUSINESS & ECONOMICS$xInternational$xMarketing.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMarketing$xMultilevel.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xExports & Imports.$2bisacsh
650 7 $aDirect marketing.$2fast$0(OCoLC)fst00894544
655 4 $aElectronic books.
776 08 $iPrint version:$aNash, Edward.$tDirect marketing.$b4th ed.$dNew York : McGraw Hill, 2000$z0071352872$w(DLC) 99054038$w(OCoLC)42682631
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio4249950$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS