MARC Record from marc_columbia

LEADER: 04413cam a22006014a 4500
001 4254318
005 20220514225627.0
006 m o d
007 cr |n|||||||||
008 021119s2002 ilua ob 001 0 eng c
010 $a 2002004699
035 $a(OCoLC)ocm51037368
035 $a(NNC)4254318
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020 $a0793152585$q(hardcover)
020 $a9780793152582$q(hardcover)
020 $a058543154X$q(electronic bk.)
020 $a9780585431543$q(electronic bk.)
020 $a1597340987
020 $a9781597340984
035 $a(OCoLC)51037368$z(OCoLC)191037128$z(OCoLC)614537419$z(OCoLC)646712305$z(OCoLC)722138346$z(OCoLC)727998067$z(OCoLC)888471360$z(OCoLC)961692893$z(OCoLC)962570008$z(OCoLC)966095925$z(OCoLC)984885998$z(OCoLC)988475033$z(OCoLC)991916225$z(OCoLC)991981436$z(OCoLC)1007370170$z(OCoLC)1020520000$z(OCoLC)1029279565$z(OCoLC)1037459002$z(OCoLC)1037699298$z(OCoLC)1038656204$z(OCoLC)1045480307$z(OCoLC)1053021333$z(OCoLC)1055362949$z(OCoLC)1058577656$z(OCoLC)1065068656$z(OCoLC)1076287398$z(OCoLC)1081265459$z(OCoLC)1114438652$z(OCoLC)1135427947
037 $bBlackwells
042 $apcc
050 4 $aHF5414$b.M37 2002
072 7 $aBUS$x043000$2bisacsh
072 7 $aBUS$x078000$2bisacsh
082 04 $a658.8$221
049 $aZCUA
100 1 $aMarconi, Joe.
245 10 $aCause marketing :$bbuild your image and bottom line through socially responsible partnerships, programs, and events /$cJoe Marconi.
260 $aChicago :$bDearborn Trade Pub.,$c©2002.
300 $a1 online resource (xiii, 223 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
340 $gpolychrome.$2rdacc$0http://rdaregistry.info/termList/RDAColourContent/1003
347 $atext file$2rdaft$0http://rdaregistry.info/termList/fileType/1002
504 $aIncludes bibliographical references (pages 213-214) and index.
505 00 $tUnderstanding Cause Marketing --$tWhen the Cause Fits the Company --$tThe Company, the Cause, the Community, and the World --$tDamage Control: Responding to Crises Relating to Your Cause --$tSeptember 11, 2001 --$tThe Cause Marketing Casebook --$tPhilip Morris --$tConAgra Foods --$tEddie Bauer --$tLiz Claiborne --$tTaco Bell --$tTarget Stores --$tTimberland Company --$tGeneral Mills --$tUPS, Ford Motor Company --$tGrabber Performance Group --$tCompaq --$tMattel --$tWal-Mart --$tsnapshots of other cause marketing cases --$tA Crash Course in Cause Marketing.
520 1 $a"In Cause Marketing, author Joe Marconi examines the elements necessary in supporting a socially responsible component of a well-crafted overall marketing plan. Utilizing compelling discussions and original, never-before-published case studies, Marconi's expert writing illuminates how the road toward a dynamic cause marketing program has been successful - or not successful - for various organizations of different sizes, budgets, and industries."--Jacket.
650 0 $aSocial marketing.
650 6 $aMarketing social.
650 7 $aBUSINESS & ECONOMICS$xMarketing$xGeneral.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xDistribution.$2bisacsh
650 7 $aSocial marketing.$2fast$0(OCoLC)fst01122635
655 0 $aElectronic book.
655 4 $aElectronic books.
655 7 $aElectronic books.$2gtlm
776 08 $iPrint version:$aMarconi, Joe.$tCause marketing.$dChicago : Dearborn Trade Pub., ©2002$z0793152585$w(DLC) 2002004699$w(OCoLC)49493551
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio4254318$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS