| Record ID | marc_columbia/Columbia-extract-20221130-009.mrc:296864527:4082 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-009.mrc:296864527:4082?format=raw |
LEADER: 04082cam a2200661Ma 4500
001 4254762
005 20220611225422.0
006 m o d
007 cr cn|||||||||
008 020605s2002 nyua ob 001 0 eng d
010 $a 2001040327
035 $a(OCoLC)ocm50175493
035 $a(NNC)4254762
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020 $a0071402721$q(electronic bk.)
020 $a9780071402729$q(electronic bk.)
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037 $bOverDrive, Inc.$nhttp://www.overdrive.com
037 $aC29C2358-C91D-4341-91EB-D095108C3652$bOverDrive, Inc.$nhttp://www.overdrive.com
050 4 $aHD59.2$b.M374 2002eb
072 7 $aBUS$x052000$2bisacsh
082 04 $a659.2/85$221
084 $aF713. 50$2clc
084 $aF760. 5$2clc
049 $aZCUA
100 1 $aMarconi, Joe.
245 10 $aReputation marketing :$bbuilding and sustaining your organization's greatest asset /$cJoe Marconi.
260 $aNew York :$bMcGraw-Hill,$c©2002.
300 $a1 online resource (xiii, 232 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
500 $a"American Marketing Association."
504 $aIncludes bibliographical references (pages 225-226) and index.
588 0 $aPrint version record.
505 0 $aWho do you think you are? understanding reputation marketing -- Attitudes and awareness: the role of research in building your reputation -- A long and distinguished history ... or not: using what you have (or what you don't have) to manage your reputation -- Looking the part: dressing for success, for failure, or just to be noticed -- Putting your reputation on the line -- online reputation marketing in the Internet age -- Damage control: changing a "bad reputation" -- The halo effect and borrowed interest: getting ahead on someone else's reputation -- The reputation marketing casebook: about companies that built, changed, or exploited their reputations -- A crash course in reputation marketing.
546 $aEnglish.
650 0 $aCorporate image.
650 0 $aCorporations$xPublic relations.
650 0 $aBranding (Marketing)
650 6 $aEntreprises$xImage.
650 6 $aSociétés$xRelations publiques.
650 6 $aStratégie de marque.
650 7 $acorporate image.$2aat
650 7 $abranding.$2aat
650 7 $aBUSINESS & ECONOMICS$xPublic Relations.$2bisacsh
650 07 $aCorporate image.$2cct
650 07 $aCorporations$xPublic relations.$2cct
650 07 $aBrand name products$xMarketing.$2cct
650 7 $aBranding (Marketing)$2fast$0(OCoLC)fst01743755
650 7 $aCorporate image.$2fast$0(OCoLC)fst00879659
650 7 $aCorporations$xPublic relations.$2fast$0(OCoLC)fst00879905
655 4 $aElectronic books.
710 2 $aAmerican Marketing Association.
776 08 $iPrint version:$aMarconi, Joe.$tReputation marketing.$dNew York : McGraw-Hill, ©2002$z0658014293$w(DLC) 2001040327
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio4254762$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS