MARC Record from marc_columbia

LEADER: 03498cam a22003854a 4500
001 4326783
005 20221102194904.0
008 031003r20032003njuaf b 001 0ceng
010 $a 2003062034
020 $a0471487783 (cloth)
035 $a(OCoLC)ocm53231261
035 $a(NNC)4326783
035 $a4326783
040 $aDLC$cDLC$dYDX$dOrLoB-B
042 $apcc
043 $an-us---
050 00 $aHD9970.5.C672$bR859 2003
082 00 $a338.7/64672/092273$aB$222
100 1 $aWoodhead, Lindy.$0http://id.loc.gov/authorities/names/nb2003006645
245 10 $aWar paint :$bMadame Helena Rubinstein and Miss Elizabeth Arden : their lives, their times, their rivalry /$cLindy Woodhead.
260 $aHoboken, N.J. :$bJohn Wiley & Sons,$c[2003], ©2003.
300 $axii, 492 pages, 24 unnumbered pages of plates :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aFirst published: U.K. : Virago Press, 2003.
504 $aIncludes bibliographical references (p. 435-479) and index.
520 1 $a"Bold, brilliant, and utterly ruthless, Helena Rubinstein and Elizabeth Arden spawned the modern beauty industry and forever changed the way women think about cosmetics, salons, and wrinkles. Along the way, they rubbed elbows with many of the greats in the worlds of the arts and fashion and helped launch several brilliant careers. Yet, other than official press releases and autobiographical accounts that tend to be more fluff than fact, little has been written about the two. Now, nearly forty years after their deaths, War Paint goes behind the gloss and glamour to tell the riveting true story of these remarkable women and their epic achievements - and no less epic rivalry." "In the late nineteenth century, good girls didn't want careers - and they certainly didn't paint their faces. Business, like politics and every other field of serious endeavor, was considered inherently unsuited for a member of the fair sex. In War Paint, Lindy Woodhead reveals how two unlikely young women, Chaja Rubinstein and Florence Nightingale Graham, both born into poverty - one in the Krakow Ghetto, the other in rural Canada - and lacking any formal education, defied nineteenth-century notions of class and gender and went on to become two of the twentieth century's most powerful business tycoons." "A story of unquenchable ambition and unbendable wills, of bitchy turf wars and grand obsessions, and, above all, of true business genius, War Paint reveals how "Madame" and "Miss Arden" (or "that woman!" and "the other one," as each was known to the other, respectively) transformed the piddling toiletries trade of the 1890s into today's insatiable, multibillion-dollar market for dreams in creams - and how, in the process, they pioneered modern advertising, product packaging, consumer public relations, and direct marketing."--BOOK JACKET.
600 10 $aRubinstein, Helena,$d1870-1965.$0http://id.loc.gov/authorities/names/nr94005023
600 10 $aArden, Elizabeth,$d1878-1966.$0http://id.loc.gov/authorities/names/n79054990
650 0 $aBusinesswomen$zUnited States$vBiography.$0http://id.loc.gov/authorities/subjects/sh2009118110
650 0 $aCosmetics industry$zUnited States$xHistory.
650 0 $aBeauty culture$zUnited States$xHistory.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/wiley041/2003062034.html
852 00 $boff,bus$hHD9970.5.C672$iR859 2003
852 00 $bbar$hHD9970.5.C672$iR859 2003