MARC Record from marc_columbia

LEADER: 02042cam a22003494a 4500
001 4341192
005 20221102200403.0
008 030224s2004 nyua b 001 0 eng
010 $a 2003043144
020 $a0333794648
035 $a(OCoLC)ocm51755971
035 $a(NNC)4341192
035 $a4341192
040 $aDLC$cDLC$dC#P$dOrLoB-B
042 $apcc
050 00 $aHF5415.153$b.C47 2004
082 00 $a658.8/48$221
100 1 $aChryssochoidis, George.$0http://id.loc.gov/authorities/names/n96056333
245 10 $aRolling out new products across international markets :$bcauses of delays /$cGeorge M. Chryssochoidis.
260 $aNew York :$bPalgrave Macmillan,$c2004.
300 $axiv, 249 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 227-246) and index.
505 00 $g1.$tAn Overview -- $g2.$tLiterature Review -- $g3.$tMethodology -- $g4.$tData Analysis -- $g5.$tFindings and Discussion -- $g6.$tConclusions and Implications -- $g7.$tRevisiting the Area -- $gApp. I.$tDelayed Cases -- $gApp. II.$tTimely Cases.
520 1 $a"Launching a new product into many countries is a major challenge for managers, particularly those who operate in industries with rapid technological change or in high internationalisation environments. This book focuses on the time dimension of international product launches using case-studies from Japanese, American and British firms such as Panasonic, Sony, Motorola and Nortel. Based on empirical information, the book provides insights into the theory and best-practice of this area."--BOOK JACKET.
650 0 $aNew products$xManagement$xMathematical models.
650 0 $aTime to market (New products)$xMathematical models.
650 0 $aProduct management$xMathematical models.
650 0 $aExport marketing$xMathematical models.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/hol032/2003043144.html
852 00 $boff,bus$hHF5415.153$i.C47 2004